Finally booked my first party via a Google ad.

To many ads? Support ODJT and see no ads!
P

Papa Deuce

Mac Daddy DJ
Aug 8, 2006
19,843
594
64
Valley Forge Area
Advertising so far has cost me less than $50 - that is for about 6 months so far. I booked this one at $725.... I aim to book at $750. Take off $50... and I guess it is sort of like charging $675.

I will say that as of TODAY I have had 6 total calls from Google.... but 2 of them came today! So, maybe that is a good sign.
 
rictrax said:
Sounds like a great return. I have an EZDJ site from ProDJ since March and it's paid for itself a few times over as I'm the only one in the immediate area with DJI.

Which Google ad program are you on? Is it a monthly or yearly fee?

Rick
Click to expand...


I use Google Adwords. I pay monthly on a per click basis. The absolute most I can pay is 80 cents per click. The most I paid in any month is under $9. I also have a cutoff of $40 per month maximum. Sometimes I pay less than 40 cents per click.


EDIT.... so I was going from memory. I have paid just over $40. My ad has been seen over 10,000x. It was clicked on 76x. ( some were by me, on purpose ). Of those 76, I have had 6 calls. One booking.
 
Im now using djfinder and got my first lead which booked a party in July. I got this free listing when purchasing DJEVENTPLANNER from Troy one of our sponsors. Check out the site its got tons of options much like gigbuilder etc.
 
Jon Tuck said:
Im now using djfinder and got my first lead which booked a party in July. I got this free listing when purchasing DJEVENTPLANNER from Troy one of our sponsors. Check out the site its got tons of options much like gigbuilder etc.
Click to expand...

I would, but with WeDJ and WedPro Search, I pretty much am covered. I have heard GREAT things about Troy's software, though.
 
Google Adwords has limits. You can setup daily allowance limit and a monthly allowance limit. One you reach your preset limit for the day or month then your ad will no longer be shown until the next day or month.

I was using adwords about a year or two ago and if I wanted the top spots around here it meant about $2 per click. That can ad up rather quickly. Some months I was over $100 with not much to show for it.

There is a downside to adwords. Your competition can actually click on your adword link just to get you to spend money. In time you will reach your likit and not be shown anymore or you will give up adwords because you got many clicks with no bookings (because your competition was actually clicking your link to screw you). I'm not sure if they have any safeguards against this practice now though.

LAst time I checked a few months ago it was up to like $5 for the top spot.
 
HiDefDJ said:
Google Adwords has limits. You can setup daily allowance limit and a monthly allowance limit. One you reach your preset limit for the day or month then your ad will no longer be shown until the next day or month.

I was using adwords about a year or two ago and if I wanted the top spots around here it meant about $2 per click. That can ad up rather quickly. Some months I was over $100 with not much to show for it.

There is a downside to adwords. Your competition can actually click on your adword link just to get you to spend money. In time you will reach your likit and not be shown anymore or you will give up adwords because you got many clicks with no bookings (because your competition was actually clicking your link to screw you). I'm not sure if they have any safeguards against this practice now though.

LAst time I checked a few months ago it was up to like $5 for the top spot.
Click to expand...


I get top spot A LOT... never more than 80 cents. I also get the highlighted blue bar occasionally. I guess in Philly, we play fair. So far, no abuse.
 
You can limit your exposure with adwords a lot by being very careful about the keywords you choose. It kills me to see DJs in California and New York listed in my Google Adsense ads when the site is pretty specifically targeted to the Fargo area.

Along the same lines, you can bid on specfic ad locations with most adsense ads. That is, if your competitor has adsense ads on his site, you can bid for a position in those adsense boxes, that way your competitor will be advertising for you! ;) (BTW, If you have adsense ads on your site and don't want to advertise your competitors, make sure to ad their URLs to your filter list.) You don't have to just use this for competitors either. You could bid for placemnet on any site that displays adsense.
 
Contextual Adverstising

Contextual advertising (google adwords, yahoo publisher, microsoft adcenter, etc) enables anyone to get in front of someone searching for their service. It's quick easy and can be expensive if you don't know what you are doing.

My day job is a web developer and I'm actually certified in adwords so I am more than happy to field questions on it.

The top spot isn't always best for everyone. Many times in the DJ realm large multiops will get the top spot and if you try to go against them as a single op you aren't going to win, they'll keep upping the ante. However the top 5 spots through my experience have driven the most leads.

The key is making sure your ad and the content of your ad matches the content on the web page you are clicking through to. Google adjusted their algorithm a few months ago to place more emphasis matching the content of the ad to the content of the page behind it. It increases your ads quality score and enables you to place higher with spending less.

It's pretty complicated and if you dont know what you're doing you'll run through a ton of cash quick! Google does offer fantastic tutorials that goes through the entire program. If you have a week to kill go online and run through their video tutorials and you'll get a much much better grip on how to market cost effectively through them maximizing ROI.
 
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