Why do these types of threads keep coming up?

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Jeff Romard said:
I defy any of you to come to my area and sell a $1000 wedding
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i have the same problem in my area low income small community, my base wedding price for 4 hours is $550.00 and i do not get a wedding in my small town because people tell me im to high priced ,but 35 miles away from where i live in the city i have no problem and some have said for what i do im too low in price
 
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Jeff Romard said:
I defy any of you to come to my area and sell a $1000 wedding
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Jeff, I have been on this board for 7 years now, and for 6 of those years, I said this exact same thing. "Oh I can't get those prices" "Oh no one will ever pay that in my area" etc etc......Last year, I made the decision to stop saying those things and actually try to go out and do it.

In 2012, the average income from a wedding for us was $500......based on what we have on the books now for 2013, our average price income per wedding is $850, and that is with taking services away that we used to offer.

No, we did not do any of those seminars or things like that, we simply changed our marketing a little, and changed our image. It can be done if you really want to.
 
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Patrick, I agree to some extent - but you're also in the DC metro area where you can ask / compete for that amount and display that it's worth it. Jeff may or may not be in the same scenario.
 
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I know they're in your area - but with the cost of living in DC, more and more of those people have moved out this way and can justify the cost. If I go to DC, my price goes up too - but it helps increase the rates here too.
 
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sightsandsounds said:
Jeff, I have been on this board for 7 years now, and for 6 of those years, I said this exact same thing. "Oh I can't get those prices" "Oh no one will ever pay that in my area" etc etc......Last year, I made the decision to stop saying those things and actually try to go out and do it.

In 2012, the average income from a wedding for us was $500......based on what we have on the books now for 2013, our average price income per wedding is $850, and that is with taking services away that we used to offer.

No, we did not do any of those seminars or things like that, we simply changed our marketing a little, and changed our image. It can be done if you really want to.
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Pat right now myself and a few others in the area are double and sometimes triple what others are charging. I made the decesion a few years ago to pull away from the pack and I did. Sadly I still don't get $850 or even close I'm in the area of your 2012 average income as a base price.

Now that being said the few of us that are charging more are busy so it's a good sign that people are becoming more receptive to quality but I still don't see a $1000 wedding in the near future without travel and upsells
 
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Now please don't laugh at this. From the event we did on Saturday I had a person ask for a business card. They are looking for a DJ to do a wedding that they say will be in attendance 200 people. What would you quote for a price for such a wedding. I'll offer lights if they want along with the 2 powered Yamaha tops and matching subs. I figured the quote would be at least $800.00 if they contact me. What do yo say.
 
Mix there is one of the problems you are having. None of us can really tell you what to charge because none of us live in your market. If you ask Patrick it would be 850 if you ask me it would be 550 and both of us could be wrong in your market
 
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Jeff Romard said:
Mix there is one of the problems you are having. None of us can really tell you what to charge because none of us live in your market. If you ask Patrick it would be 850 if you ask me it would be 550 and both of us could be wrong in your market
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Sorry I made the other thread I did. I just wanted to get some thoughts on what would you charge for a minimal price? I just wanted to see what others would say here. It's about proving a point. The point being that no one can actually tell another what they should charge or if they should increase their prices.
 
ittigger said:
Really? That's your point? I think that's what WE have been trying to tell YOU.

Please focus on your plan.
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The simplicity of it all is that there are those that if you say you charge this much to do a certain type of event. I guarantee you someone will say either you're not charging enough or you're charging to me much without know who you are or what you have to offer. Just based upon a number some are so quick to judge another.

It's not just about what market you're in but the things you have to offer a potential client and just simply put how damn good are you.
 
MIXMASTERMACHOM said:
I guarantee you someone will say either you're not charging enough or you're charging to me much without know who you are or what you have to offer.
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So what. Its your business and you get to set the rules/rates. People will always have an opinion of what you shoulda done. Who cares. At least you would be working and getting paid. Set a rate you find is fair...get some gigs and raise your rates 5-10% every 6 - 12 months.

MIXMASTERMACHOM said:
It's not just about what market you're in but the things you have to offer a potential client and just simply put how damn good are you.
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You're right and thats why you need a b-plan so that you can clearly define your market which should be one that has the resources and willingness to pay you for your skill and offerings.
 
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mix, no matter how good you are if your clients cant afford $1000.00 for a DJ its doesn't matter what you tell them, you wont get the job
 
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Jimmy - I think we get the points about the music and all - Lord knows I've said it enough times. If you have nothing of value to add at this point, why post?
 
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MIXMASTERMACHOM said:
The simplicity of it all is that there are those that if you say you charge this much to do a certain type of event. I guarantee you someone will say either you're not charging enough or you're charging to me much without know who you are or what you have to offer. Just based upon a number some are so quick to judge another.

It's not just about what market you're in but the things you have to offer a potential client and just simply put how damn good are you.
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Mix when you do a business and marketing plan a market survey is part of that. To do it properly you have to know the numbers. How many people in your area? How many people between the ages of 20 and 50? What is the median income? What is the income range? Is the population in your area growing in your selected demographic or is it declining? Is your area a destination or are you dealing with locals? Who are your main competition? What price point are they at? These are just some of the questions you need to figure out

I'll give you another hint Mix the top dog in your area may not be your competition at this point it would be someone with the same situation as you someone building their business. The fact you've been around a long time doesn't mean you have to shoot for top spot right now build a name brand and work your way up
 
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Dj Jimmy D said:
You have nothing to offer a client. NOTHING except being cheap.
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I get what you are saying, but there is a better way to say it.

Mix, what Jimmy is trying to say is exactly what my blog was about. Stop focusing on the "how much" and start focusing on the "what can I offer"......Now yes I know you were excited because someone asked you for a card before you started an event, but honestly, this happens all the time to us, and it has nothing to do with anything other than this person has an event coming up and needs a DJ. It is not because we our set up is so outstanding that people just flock to us when they see it. This is what happened with you, a person saw you, thought "hey I need a DJ for a wedding" and got your card as a possibility. Just spitting a price out at someone without attaching value to it is insane.

We have actually STOPPED giving pricing in the first initial contact with any client. Almost all our clients are pre-sold and ready to sign with us before we even tell them one price. The reason is because we have already established the value we can bring to their day. This is the key to signing any bride.
 
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