Should I start advertising...now?

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mikemerlin

mikemerlin

Mac Daddy DJ
Feb 4, 2010
1,101
286
WIllimantic CT
Hey all, I am thinking about using some of the money I get back from Uncle Sam to advertise on the knot.com (or something similar) I am only looking to book 10-12 gigs. Advertising won't start until mid march. From your experience when does the "booking season" end? Thanks in advance
 
Save the money and go pound the pavement. Meet and get to know the Tuxedo/Gown Rental Companies in your area. Meet some Banquet managers at the Hotels and Banquet facilities. Meet some Limousines, Florists and Caterers, introduce your services to them. Last but not least, sign up with a few Entertainment Agencies. Of course at the places you will need to leave Business Cards and Brochures.
 
Thanks Houston if I was doing this as my main source of income I would definately do that but I'm looking to take the easier route and just buy my way into a some gigs lol

Rick, can you elaborate? If I advertise on the knot it would be $225 a month and I would be featured on the first page along with a image/link. Have you tried it without success?
 
mikemerlin said:
Thanks Houston if I was doing this as my main source of income I would definately do that but I'm looking to take the easier route and just buy my way into a some gigs lol

Rick, can you elaborate? If I advertise on the knot it would be $225 a month and I would be featured on the first page along with a image/link. Have you tried it without success?
Click to expand...

You're talking $2,700 budget for WEB ADVERTISING. In keeping even a 10% overhead for advertising, at 10 gigs/year, you'd need to gross $27,000 (or $2,700 per event). In my view, any bride that's shopping in that price range is going to be looking for someone who is busy, not someone doing 1 event per month (no offense).

For $600/year, I get premium placement at weddingwire, which many argue they get more/better leads than from knot. You could also go to way more eyeballs with either facebook or google adwords than you could with the knot.

It's numbers, man. How many eyeballs per $. Personally, I place the knot in the same category as David's bridal. They're charging WAY more than they should and their ROI numbers don't stack up.

YMMV
 
Does the know make you commit to a full year of advertising? As far as weddingwire I will definitely look into it. And for the record I am busy(most of my gigs are booked through a multi op) I do have some dates open that I would like to book for DJ & Photography packages. Sold one on Wednesday for 2k and want to sell a bunch more. Thanks for the tip on weddingwire :)
 
regardless of where or how you spend your advertising dollar...

most Bridal Shows are scheduled in early January

to take advantage of the couples who got engaged for Christmas
 
I have experience advertising on the Knot.com, and when I did, it was a year-long commit. I was disappointed. Booked two gigs off of it.

This was three years ago - perhaps things have changed, so who knows. Be skeptical though.
 
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