The value of Wedding Wire and its reviews is discussed in a 3 page spread in this month's issue of DJ Times.
Certain areas of the country can gain great benefit from the free listing and need not yet purchase preferred spot listing on the first page.
Not the case here in New York - New Jersey. There is a wait list to get on the first page. Currently the featured listing is available for the first 20 vendors who pay a $1380 annual fee. The SPOTLIGHT listing costs $3500, there are only 2 such listings, and believe me, the two that have them will never surrender them.
As for ROI? Unquestionably, the return is far more than the cost. The weddings that I booked directly from Wedding Wire were all high end ( more than $2500 per event).
The SEO is incredible (because all of the vendors are marketing with it)
If you are not working Wedding Wire into your marketing plan, you are missing out on an incredible marketing vehicle.
As for the "AWARD", its another great marketing tool. Believe me, the brides eat this up!