How To Respond...

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What sets you apart is your desire for "meat" products yorofl:
 
Randy A said:
Jacob...as much as I love a good laugh at the expense of Rob, this one is getting a bit old. :trisad:
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Nah, it never gets old ;)

By the way Rob, the answer may come from who recommended you. Prior customer surveys may give you the tools to answer the question for future customers. Sometimes it's difficult for one to come up with what you think sets you apart. So seeing what made things memorable for past clients will help you answer that question naturally ;)
 
jokerswild said:
...to the "What makes you different from other DJ's?"

I mean other than the obvious things such as equipment used. I'm trying to think of motivational things to help people decide why you are different on their own without actually haveing to tell them...
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Rob,

I get calls almost every day, from people asking me why MY product is better than another. It's not different from your scenario.

I answer them straight out -- I'm not a salesman -- I'm the DUDE. I write the stuff. I answer the same if they are inquiring of a potential gig.



You are an entertainer -- you have to enter the conversation as such, and with the confidence that will entice the client.

Your equipment doesn't matter -- your attitude does :)
 
SoftJock Rick said:
Your equipment doesn't matter -- your attitude does :)
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Bingo.

On my website, I don't mention my equipment, or have pictures of it.

In fact, it rarely even comes up at client meetings.



However, the original question is the first item on my FAQ page:
How are you different from other Disc Jockey Entertainers?

As your DJ Entertainer, I never make myself the center of attention. I encourage your guests to have a good time, but it is done so in a low-key manner that won't detract from the fact that this is your party.

I provide contracts that protect your interests. Many of my competitors either do not provide contracts, or provide one-sided contracts. Also, I have a satisfaction guarantee. While others may claim to have one, mine is written right into my contract.

In addition to playing great music, I can incorporate mini-events and games into the party to make it even more entertaining. It will be a good time for everyone involved, whether they actively participate, or just watch.

I only play "Family-Friendly" music. I look at it this way. If I'd feel funny playing a song with my own mother present, then it's not something I want to play when your mother is present. The exception is when the guest of honor makes the request.
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Rob,

Great question! My answer? "I create the ideas that other dj's steal. Might as well get the original".

Not really, but it's close to that answer.

Dave
 
My answer is simple and right to the point: we listen to what the client wants. It's that simple. I tell every prospect that we work FOR them, something many DJs tend to forget. We ask questions, and probe into what you are looking for, and what type of event you are wanting to have and then plan accordingly. We do not use any pre-set notions on what is supposed to happen, we let you as the client dictate what does happen.
 
Patrick,

That is what sets all DJs apart! Their personalities, everything else can be copied, equipment can be the same, music selection can be the same, hand holding a client can be the same, even if every aspect of operation music and gear were the same for every DJ the one thing that never remains the same between any two DJs is PERSONALITY!
 
I don't usually get this as a question until the consultation, and at that point, I tell them that I'll go through my presentation and describe the overall planning process, and at that this should answer any questions they have about my services, and what kinds of things might tend to separate my services from those of some other providers, and if they have any questions when we're done, I'll be happy to answer those as well.

At that point, they usually buckle in for the ride and they tend to "get it" from there.

Ideally you get this question at a point in the conversation where you have had the opportunity to find out a bit about them and what they are looking for so you can almost plug their own "answers" into the equation and spit it back out to them.

Find out what they're looking for, tie it to some part of your process or performance, and there's your answer.

No pat "X" answer is going to really be sufficient as a one-size-fits-all. You need to be able to gather intelligence about them to tailor the answer to meet them personally - OR you use the method above to defer answering the question until you can "do your pitch" and then simply answer any remaining questions they have.

They'll either perceive your overall value at that point (assuming you're able to communicate it well), or they won't.

:tricool:
 
Justin you hit it solid and to add, having asked the questions and LISTENING PROPER when giving your answer they recognize you have listening skills which goes a long way in building confidence in your services.
 
Dave Winsor said:
Rob,
Great question! My answer? "I create the ideas that other dj's steal.
Dave
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DARNIT DAVE!
I WAS GONNA SAY THAT!
YOU STOLE MY IDEA!!

:trismug:

tell them that YOU are what makes YOU different!
there is no one else like YOU!

personally, I get most jobs thru a multi op, and/or by people who have seen me work.
so I don't have to answer that question.
but if asked....
I would tell them to ask someone who has been at one of my weddings.
How can I know what makes me different
if I never get to see what the other DJ's are doing?
 
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