The answer is "ENTERTAINMENT" plain and simple Y'all go along with the thinking that the burden is on the DJ and in a few years it will be Hell to get a bar gig. If the bar hires Entertainment, DJ or Band, and that entertainment sucks, then they fire them and hire another. Whats so hard about that to understand? Again, remember, whose customer will it be?
If the Club wants to be more successful they hire a PR Firm. Many Clubs that I know and deal with do just that. If the DJ is to take on the task of bringing in patrons then the DJ should be paid more than a DJ Fee.
Entertainment? You want me to pay you money to ENTERTAIN the customers I already have, and would have without you? That benefits my business how? It may make my current customers even happier, but gains me not one thin dime.
"If the bar hires Entertainment, DJ or Band, and that entertainment sucks, then they fire them and hire another. Whats so hard about that to understand?"
Please define what makes them suck? They don't bring in more business, or are so bad they actually lose the current business?
" Again, remember, whose customer will it be?"
Well now, that's an interesting question. In my case, they are the venue's customers of course- for as long as I'm there..
After that if I move to another venue, these same people ( many of which I brought in the first place) seem to have a way- if I'm lucky- of coming to my next venue- and generating more income for THAT one.
I hate the term, but I'm sure you've heard it- "a following"? there must be a reason why venue owners ask if you have one...
"If the Club wants to be more successful they hire a PR Firm. Many Clubs that I know and deal with do just that."
If they do, they do. If not, they don't. Not part of our jurisdiction.
"If the DJ is to take on the task of bringing in patrons then the DJ should be paid more than a DJ Fee."
They do. DJs who bring in a lot of new customers get paid a lot more then those who don't or can't.
"If I take a risk, I take a percentage of the take, otherwise pay me my fee."
Well, I know some DJs work for a base plus a percentage. .....
ME: "Not only that, they are PAYING you to get free exposure and meet & make contacts." H: "Ohhh Please! Quit the brainwashing"
Actually, I've been recommending Restaurant/bar shows at least once a week for DJs/KJs for a LONG time. If you work an UPSCALE restaurant, you meet and greet many new prospective clients. If you're good at what you do, not only does word get around, but prospects have already seen what you can do, which cuts one step out of the booking process. FREE exposure. FREE leads. FREE advertising. What would all that be worth if you had to pay for it? Check your marketing budget. Well, not only do you get all of this for free, they PAY you to do it.
I do around 35-50 private events per year, as well as all the public venue work. most of those come from the public exposure.