OK, so I'll start by saying that I'm busy enough, that's a non-issue. I am also one of the better paid DJ's in my area, so that is also a non-issue. What I would like to do is figure out what I can do to add extra income to my DJ service by adding additional services.
I am thinking of investing in a couple moving heads / totems so I can pan a custom gobo across the ceiling of the venue and use them for spot-lighting the entrance or whatever else I can hit from where I am set-up. Nobody in my area is offering anything like this.
Your thoughts?
Consider this - what you are describing is the addition of more "gear" as a way too make more money, There is no direct connection in what you are proposing. Perhaps no one else in your area offers this because no one in your area is asking for it or cares to pay for it?
The ONLY things you should be adding as a service or upsell are those things people consistently look to you for that you are not currently providing.
For example, if you get repeatedly asked:
"do you also do karaoke?" It would be wise then too add karaoke -especially if saying: "no" is a deal breaker on certain gigs. That would make this a logical and effective upsell.
There is always a limit to how much water you can pull from a given
pipeline. Rather than trying to squeeze more from an already
full service consider looking at areas and
TIMES (days) that you are not fully utilizing.
Making more money is purely a function of
SELLING more - more value, more stuff, and more
effectively. Chances are, the best way to make more money is too apply what you already do to another
day - in the form of
some other gig type too which you are not currently applying yourself.