Weddings Email blast campaign: How do you use yours?

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Jim Horn

Jim Horn

New DJ
Jan 23, 2007
105
1
58
Gautier, MS
www.jimhornentertainment.com
Let me explain in detail.

I just signed up for an email campaign in which I will periodically send to my clients a new song that might work well for a formal dance, or a new light that I bought, or a new interactive that I'm showcasing.

What other email campaigns are you doing for your clients?
 
Someone correct me if I'm wrong...Isn't it against the law to give away music?
Whether it's a Cd, song file, Etc. I've heard you cannot do this.
 
I don't think he would send out a song freely, that is just opening up a can of worms. I haven't really messed around with e-mail campaigns, however a tiny little birdy told me it is well worth the time.
 
My bad. I didn't explain clearly.

The email campaign would be to promote certain songs (no songs sent to the client physically), just an email promotion via email campaign or some other new idea within your company.

In other words, what do you send your clients to promote something new within your company? Say you bought a new LED light show and you wanted to promote that with your existing client data base......

Sorry again about the misleading.
 
If I made a purchase or found a song with a particular client in mind, I would either email that client or mention it at a meeting, especially if it was a new light. I do not understand the purpose of spamming people with useless updates. If they want to know what's happening, they can either go to the blog or become a fan on Facebook.
 
when you say "my clients"
are you talking about previous clients
or clients who have booked you for a future gig?

not sure I understand the purpose in sending a pitch to someone who has no use for the "pitch".

maybe I don't understand. if so, I apologize.

but for the record, I believe in "do unto others"
so I would not send a mass email to anyone,
since I would not appreciate GETTING one
 
From my viewpoint (slightly different, but not too much)...

Sending out mass emails will get you into trouble, and blacklisted by many ISPs. Even if you only mean to inform people of new stuff.


I tried sending to my entire customer list a couple times, then stopped doing it ages ago, and when people asked to be added to a "list", I tell them to check the websites periodically.


My guess, is you'll gain more enemies, then friends, by blasting out emails...


I hate when I get them. If I want to know something, I'll take the initiative.
 
At the Expo they talked about this and by using a company like "Constant Contact" for a newsletter that people know about, it can be a very good thing.

We use it for our bellydancers and have almost 1500 people on it... Links to other sites and so on... it works great for that.

I don't book most of my own shows, but when I was in CA years ago, I did have a newsletter that I sent out to both DJs and clients that I did on a regular time frame, schools, business' and so on... It was a great way to keep my name in front of them....
 
Just some clarifications:

These emails are for my existing clients only (not past clients or future prospects). This is a monthly newsletter.

So far it's working out great!

I currently use mailchimp.com which is tied into my DJI program.
 
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