Websites not included, what do you find is the best bang for your buck in advertizing? Magazines, newspapers, bridal shows, postcards, flyers, personal visits to caterers and halls???
Dean
Niagara Premier DJ's
Dean
Niagara Premier DJ's
Advertizing bang for buck
- Thread starter niagprem
- Start date
Entertainment Agencies. It does not cost me a dime and there is more than adequate $$$$$$ in return. The one I use gets more dollars per gig than I usually get on my own even after they deduct their %. After that, Membership in a Chamber of Commerce.
Client referrals, they get a $25 gift card to their store of choice when we book with someone they refer.
1. Word of mouth
2. Yellow Pages in local directory
3. Working on some other ideas for the future. LOL
2. Yellow Pages in local directory
3. Working on some other ideas for the future. LOL
One's presence at a public show is good advertising. The more people who see your company at work, the better. 
It all depends on your market.
People keep telling me the "net" is big and advertise there. But not around here. When people are looking for a DJ/KJ/VJ they still go to the Yellow Pages.
People keep telling me the "net" is big and advertise there. But not around here. When people are looking for a DJ/KJ/VJ they still go to the Yellow Pages.
I think it's the combination of alot of things....If people see you everywhere they tend to remember you
WOM/Referral will always be the best form of advertising
Around here the yellow pages are still big. They are my best bang for paid advertising but they are expensive. Last year I cut the ad in half and with phone included I'm still in for a little over $3000. The thing about YP ads is they give you some credibility
Free internet ads do almost as much as the yellow pages and, well, they are free. Keep hitting Kijjiji or Craigslist with ads they both show well in Google rankings. Always make sure you have a link to your site there. Wedj and others work well in some markets and everyone should be there regardless
Social Marketing has been very big for me but it's time consuming.
Lettering my vehicle was a big plus. It cost me $150 at the time and outlasted the van. I have to do the new one in the spring
B2B flyers work well but again although it's inexpensive, there is legwork and it's time consuming
Other things like Business cards, COC memberships, etc work ok but you have to work them.
Do your research on what works well for others in your market and then do more
WOM/Referral will always be the best form of advertising
Around here the yellow pages are still big. They are my best bang for paid advertising but they are expensive. Last year I cut the ad in half and with phone included I'm still in for a little over $3000. The thing about YP ads is they give you some credibility
Free internet ads do almost as much as the yellow pages and, well, they are free. Keep hitting Kijjiji or Craigslist with ads they both show well in Google rankings. Always make sure you have a link to your site there. Wedj and others work well in some markets and everyone should be there regardless
Social Marketing has been very big for me but it's time consuming.
Lettering my vehicle was a big plus. It cost me $150 at the time and outlasted the van. I have to do the new one in the spring
B2B flyers work well but again although it's inexpensive, there is legwork and it's time consuming
Other things like Business cards, COC memberships, etc work ok but you have to work them.
Do your research on what works well for others in your market and then do more
K
Kirby Ball
Guest
I think Jeff hit it on the head with his response. :clap:
Your advertising/marketing is not a one-shot deal and you have to put some effort into the process. Just putting an ad into a bridal magazine or taking out an ad in the paper a couple of times is not going to get your potential clients attention until you repeat, repeat, repeat, etc. that ad, which can be a very costly investment.
Your efforts need to be diversified (don't put all your eggs in one basket) and you have to be committed to seeing them through, not just doing something once and decide it didn't work.
Your advertising/marketing is not a one-shot deal and you have to put some effort into the process. Just putting an ad into a bridal magazine or taking out an ad in the paper a couple of times is not going to get your potential clients attention until you repeat, repeat, repeat, etc. that ad, which can be a very costly investment.
Your efforts need to be diversified (don't put all your eggs in one basket) and you have to be committed to seeing them through, not just doing something once and decide it didn't work.
Jeff, what type of sign was your vehicle advertising? Stuck-on letters, vehicle wrap or magnetic?
It was stuck on letters on the back window with a real bad looking logo on the two small side windows. I used to have a picture of it I'll see if i can dig it up
Here's the thing A DJ is never an impulse buy but so many are impatient marketers. They take out out an ad and if they dont get 1000% return they consider it a failure.
This isn't business school where there is a formula for return on marketing. They don't teach service marketing they teach product marketing where there are completly different returns on ad investment.
Service business have to have Top Of Mind Association. You have to be thought of when the need rises. The only way to do this is keep out there in every way you can
This isn't business school where there is a formula for return on marketing. They don't teach service marketing they teach product marketing where there are completly different returns on ad investment.
Service business have to have Top Of Mind Association. You have to be thought of when the need rises. The only way to do this is keep out there in every way you can
Jeff a picture would be interesting. Thanks!
I agree, you have to keep your name in the faces of the people.
I agree, you have to keep your name in the faces of the people.
This is so true.
Think about some of the bigger service based businesses in the world. Walmart and McDonalds, for example. Yup, they are service businesses. Everyone knows about them. Yet they constantly advertise.
They didn't get to be the biggest by sitting back and hoping that customers would drive by and decide to stop. Rather, the constant advertising keeps their businesses in the minds of the public.
The intended result, a prospective customer won't say "I'm going to buy a new coat." The customer will say "I'm going to Walmart to buy a new coat."
Working at least one night per week at a high end restaurant/bar venue.
High end places are where you will meet the kind of prospective clients you want for your events.
FREE EXPOSURE and showcase
FREE opportunity to make new contacts, gather phone numbers, e-mails, and business cards for corporate events.
FREE opportunity to hand your cards and contact info out to those you have met.
ALL FREE, but wait- there's MORE!
They PAY you to do all of this FREE advertising! Also, since it's a high end spot that also make money off more expensive food and drinks, they can pay you MORE than the average bar venue to do your FREE advertising...
Talk about bang for the buck...........
High end places are where you will meet the kind of prospective clients you want for your events.
FREE EXPOSURE and showcase
FREE opportunity to make new contacts, gather phone numbers, e-mails, and business cards for corporate events.
FREE opportunity to hand your cards and contact info out to those you have met.
ALL FREE, but wait- there's MORE!
They PAY you to do all of this FREE advertising! Also, since it's a high end spot that also make money off more expensive food and drinks, they can pay you MORE than the average bar venue to do your FREE advertising...
Talk about bang for the buck...........
I give every client - except bubble party clients - a pair of movie tickets.... and I know that it has paid off at least twice.
Theaters near me, sell tickets in blocks where you can have your company name imprinted on the back.... must buy 50 or more at a time.