Justin unless you are taking the me myself and I approach as WE then isnt it a form of deception? Would it not possibly turn a client away who might be confused and thinking your just another multi op organization?
Yeah - that's it - me, myself, and I - Im something like a trinity.
On the serious side though, no not at all. It has never been a cause of confusion for anyone who has asked or who has hired me.
My whole thing is this... it's just as much a psychological sales tool for clients as it is a reinforcement mechanism and checks and balances for me to keep myself in line.
How so?
Even though I am an owner/op, I make a distinction at every level between Justin the guy and Sounds To Go the DJ Service. For me, it gives not only a better image for perspective clients, but serves to hold me accountable and helps me to keep my eye on a bigger picture. The distinction may be silly, but it serves me well enough.
See - if I view my company, and myself, as just some guy with some speakers who goes out and plays music every now and then, there's no real accountability, and there might be a lack or wane of drive and focus. But if I keep that distinction going, I'm operating, even if its an illusion/delusion, to grow and serve an entity that is larger than myself.
It reminds me that Sounds To Go is something I am building - and is an entity, however small, that I can control the future of, determine the success or fall of, etc.
I started this thing out with a pipe-dream/vision that Sounds To Go would someday grow into something else (no, not just another multi-op dj company), and so keeping Sounds To Go as an entity only makes sense. From here, it's only a matter of financial and mental scalability, and speaking out to the world AS IF it were it's own business entity only makes sense.
If I'm speaking to clients on behalf of an entity, it means I am speaking for something greater than myself, and basically just keeps me on track.
It also has the benefits of not coming off sounding like a braggart, and helping to instill confidence in the eyes of perspective clients.
If they like the services, philosophies, practices, and procedures you outline on your site and in your marketing materials, that's all that matters. The degree of personage from which this message is delivered is irrelevant.
It's hokey, but it works. Both for me, for clients, and fits my style just fine.
