Weddings Letter To Brides?

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Abbey Lane

Active DJ
Jan 22, 2008
1,491
29
Ontario
I just received my list of names and email address for all the future brides who attended last months Bridal Shows.

I've never sent an email promoting our services directly to future brides before. So, looking for advice on what to put in this email.

Thanks!
 
Abbey Lane said:
I just received my list of names and email address for all the future brides who attended last months Bridal Shows.

I've never sent an email promoting our services directly to future brides before. So, looking for advice on what to put in this email.

Thanks!
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Does that mean to say you have not contacted the ones you personally met while at the show?
Anyways, Assuming you are sending a regular letter by Postal Service.
1. Thank them for coming to the show and your opportunity to meet them. (Whether or not you did meet them, they probably won't remember)
2. Congratulate them on their upcoming wedding.
3. Let them know that you are willing and eager to assist in making their Wedding day a success by providing your professional services.
4. If you were furnished with phone numbers and e-mail let them know that you will be following up with e-mail or call. Make sure you do so.


Please note:If you are doing a regular letter, do a mail merge with addresses so that you can personalize the letter with mention of the Bride's name. DO NOT SEND OUT A GENERIC CANNED LETTER! Sign your name in ink at the bottom of the letter.

Others will chime in with suggestions I am sure. Keep the letter simple, do not write a book!
 
I have contacted the ones I did meet.

I'm sending emails to the ones I didn't meet and have just received their contact info. (Cold call by email.)
 
Abbey Lane said:
I have contacted the ones I did meet.

I'm sending emails to the ones I didn't meet and have just received their contact info. (Cold call by email.)
Click to expand...

OK Good! Again, try and make it as personal as possible. (What I mean by that is use the person's name frequently in the e-mail). Let each recipient feel like they are the only one being contacted by you. Make them feel special. Emphasize their day and articulate how your services can make their special day memorable. Remember, its all about the Bride & Groom, not you.
 
an always keep in mind that they will receive similar letters from EVERYONE ELSE who was in the show.
keep it short and sweet, try to make it unique,
and as others have brilliantly stated...make it personal.
 
One of my buds about an hour away just did a large show. He got a very detailed info pack of the ones that register with the show, including guest count, budget, reception hall, etc........he hadn't had to much luck the past two years on the show, just getting a few bookings to pay for his fee was about all.

This year, he selectively went thru the list and picked out the ones he wanted to target. Along with a very nice note that was short, simple and personable on a very nice wedding invitation paper stock, he included an invitation to a local high-end restaurant for a free dinner for a specific night to meet and greet and discuss their reception dreams. All they had to do was rsvp via email/phone call.

He knows his true strength is face-to-face contact. It was a risk with additional expense for him, considering it wasn't a guarantee that they would book, but he wanted to change things up from the status quo. His success rate was about 90% of the 20-25 that he targeted & met with and booked all events at a 15% increase over his current rate. His risk paid off for him, your mileage may vary.
 
now THAT is a great way to stand out from the pack!
 
Yea, similar to what Randy said, whenever I get an inquiry via my website (which is already very informative, so I know any inquiry is serious), I now end with an offer to meet, giving them a specific date and time and a specific location near them (usually a Panera Bread). Works like a charm. I figure it gives them less to have to think about. And when they aren't available I always get an offer for a different day.

For more specific leads, like those from a Bridal show that you've actually met, I really like that idea from Randy's friend.

My booking rate face-to-face this year is nearly 100%, only had one so far not book and they were for next year.
 
if you do make up this mass mailing -
use templates where you can import the persons name date of function etc etc

so its directed at the person and that they think its just for them

have fun with it all
 
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