A change is in the wind...

[Dave Winsor]

This from one of the most prolific copywriters of this era:

A high percentage of relational customers
have shifted to a transactional frame of mind.

In other words, the rules of marketing are changing.

What I teach about writing ads today is quite different from what I taught as recently as 1 year ago. Today, in addition to giving your customer a feeling of connectedness, you must infuse your ads with facts, details, logic and information.

Does your marketing material reflect this?

I'm checking mine.

Dave

 

[Sounds To Go]

Why yes Dave, my website contains all of this and works pretty well... *nudge nudge*

 

[Dave Winsor]

Sounds To Go:

You're not stalking me are you?

Dave

j/k

 

[sirdj]

This from one of the most prolific copywriters of this era:

A high percentage of relational customers
have shifted to a transactional frame of mind.

In other words, the rules of marketing are changing.

What I teach about writing ads today is quite different from what I taught as recently as 1 year ago. Today, in addition to giving your customer a feeling of connectedness, you must infuse your ads with facts, details, logic and information.

Does your marketing material reflect this?

I'm checking mine.

Dave

Done that for years, honesty and right to the point. It's always best to paint the picture for people to understand and envision your work and their needs.

 

[Jon Tuck]

Integrity and honesty have been my hallmark and will be even more evident in months to come.