Corporate Marketing Packets

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djsarge

Mac Daddy DJ
Feb 5, 2008
3,686
316
68
Nothern Shenandoah Valley of Virginia
www.specialoccasionsdj.com
In an effort to be more professional in my approach to venues, I've started to call them to ask for an appointment to be included on their list of vendors as apposed to just showing up.

I have a Wedding packet available, but nothing for the Corporate side. I'm just curious what type of information you may include in a packet if you have one.

At present I do offer MC as well as DJ services, Digigames Video Software and small scale AV rentals. I'm just not sure how to package these into a presentation packet.

Any advice or samples would be appreciated.
 
I think that you should include a brochure that outlines your services, a few business cards, and a small booklet that includes photos you have taken of clients using your services (that you have permission to use for promotional material). If you have any video footage or a slideshow presentation (with voice-over), put it on a CD/DVD and include it in the packet.

When it comes to venues and corporations, don't skimp on paper/printing quality if you have room in your funds. Find a place that does a good printing job on decent paper for a reasonable price. I'm not saying to break the bank, but in my opinion, all-purpose paper is not recommendable for this sort of thing.
 
use language like-
Coordinate team Building Excersise
Organize activities that promote unity and camaraderie
Provide music that will be enjoyed by your diverse workforce
Deliver an event that your employees will truly appreciate and remember

just a few on top of head.. but you get the point
 
I think Sarge has seen this before, but I figure it wouldn't hurt to post:


I have been sending out packets almost since day one. I can tell you that they have gotten me a LOT of business- on two levels.


Since I do bar/restaurant venues as well as private events, it's my first intro, mailed to the owner, followed by a visit, then a call- repeat. Again, this is for bar work

For venues such as banquet halls, I visit first, and get all of the contact names that I can- THEN send packets ( These people also get holiday cards and the like). Not just the G.M. or Event Coordinators, but banquet captains as well. Also, when working, I make a point of being very friendly toward waiters and bartenders during set up and breakdown.. Thus, when the time comes up, I am remembered and referred. One local banquet hall has been directly responsible for referring what came to 17 events just this year.

I send out three different types: Bar or Banquet/Event Venue to businesses, and a third type to the potential client.

One HUGE suggestion in regard to packet content- and I can't stress this enough:

MAKE IT MEMORABLE! Yes, I'm sure you think of professional graphics and beautiful fonts, but if they look like everyone else's beautifully done corporate stuff, they will end up in the can.

Mine happen to be some of the most non-professional looking, printed on chartreuse paper, with an eye-catching font. Ugly as hell- But the venue mgr. will have it on the desk even 6 months later... Instead of 2 or 3%, I average a 7- 10% response on my mailings.

Oh yeah, lose the graphic or pic of you with one hand holding the headphone to your ear, head slightly tilted, the other hand fondling your mixer. That's probably ASKING them to throw it out. ( no offense if that happens to be your avatar :sqlaugh:- it's just overdone) If you are going to use a picture of yourself, use one with a SMILE, not the "cool" face. Same with the softly lit romantic picture of the B&G, both hands clasped to gether and looking into each others' eyes. It's everywhere. This last paragraph is more than just my opinion, it's feedback from those I contacted. Also, when I started, I used those types of graphics, and got a WHOLE lot less response.
 
Joe, is there any way I can see what you have? I'm trying to find out the best things or information to include. Not really sure how to put it all together.


The Wedding packet needs a little tweaking, but is basically is good to go I think, this is just for Corporate stuff.
 
Sarge,
any certificates and even letters from past customers are also a good addition.
 
Sarge, unfortunately I can't seem to post pics or files, except the avatar. Been trying since day one. That aside....



For corporates I send no more than 3 pages. No one wants to take the time to read a novel.

First Page: Top lines large font: Reason for the packet

Next, contact info

next, Why you ( brief outline of services and abilities )

Next, close with salutation and hope of meeting soon

Think of this as a flyer, include what you can in a memorable way


Second Page: I call this the "Please Note" page

This is more like a personal note, in a single font- no graphics, no colors, no glossy paper. A more personal flavor. It delves a bit deeper into why YOU are the person for the job. This is to be written as if you were speaking one on one, rather than a general ad. After the closing, SIGN IT, rather than print your name from the PC.


Third Page: List references

Optional: Promotional Page: A full year calendar with your ad, a planning guide, Certificates, whatever.


All go either into a slim plastic binder (with page protectors, or at the least stapled together in a single plastic sleeve, with cards.

This last is important. Never send folded into a standard envelope. The plastic not only protects from moisture, but from unsightly wrinkling or folds.

Considering what you will make on a show, spending a bit more for a mailer is worth it.

Hope that helps. I know 3 pages doesn't seem like much, but if handled properly, it will do the job much better than a 15 page booklet. :sqwink:
 
Geez, I'm up to four pages already with a couple more to go!!

I'm really putting this together for venues that do more corporate functions than Weddings. It's kind of a list with an explanation of what I do.

So far I have:

Title Page
DJ and MC Page
2 Video Game Show Pages

May just add one more page for Team Building and small scale A/V Rentals. When done perhaps I'll put a copy here for evaluation.
 
djsarge said:
Geez, I'm up to four pages already with a couple more to go!!

I'm really putting this together for venues that do more corporate functions than Weddings. It's kind of a list with an explanation of what I do.

So far I have:

Title Page
DJ and MC Page
2 Video Game Show Pages

May just add one more page for Team Building and small scale A/V Rentals. When done perhaps I'll put a copy here for evaluation.
Click to expand...


Sarge, I no longer accept weddings (hate 'em) and have focused on Corporates as my high end events.

I'm a bit confused. Are these packets being sent to the venues ( Banquet Hall, Restaurant, etc...), or directly to the perspective clients?

I ask because there is a difference in the way to go about each...


However, for both, overkill is still not ( IMHO) a great idea. The fact that you offer video game shows is great, but no need to list each in detail.

What is on your DJ and MC page?
 
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