Advertising on your Vehicle...Good or bad?

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Steve Cie

Steve Cie

DJ
Jan 12, 2008
1,295
19
75
Central NJ
www.stevecie.com
:sqwink:
This subject has been brought up before on this and other forums.
(in fact there is a thread in the archives from earlier in the year but it is now closed)

Some decry advertising as an invitation to thieves to steal your vehicle or the gear within it.
Some like the idea of being recognized and promoting their name & services.

There are truths to both ideologies.
mytrailer_jpg

But---you can purchase low cost theft insurance for your vehicle and gear.
You cannot beat the value & benefits of advertising.

This past Saturday, I did a fabulous wedding in upscale Hillsborough, New Jersey in Somerset County.
It was a lavish outdoor event with over 175 guests.
The only place for me to park was on the shoulder of the highway. It was a bitch of a load in / load out.

But.......

A neighbor who lived a half mile away, enjoyed the music she heard at her house so much, that she invited some friends over to her yard for an impromptu yard party, using my music as the entertainment.
Seems the music carried quite a way out. In fact, the Police showed up at midnight to let us know that the music was being heard loud and clear three miles away!

In any event, the neighbor eventually wandered out to see where the great music (as she later put it) was emanating from.

She saw the huge illuminated tent, tons of flowers and dozens of cars collected at The Drake Homestead. And she saw my trailer--the trailer with the Steve Cie Show advertising on the sides.

She telephoned me last night and booked her nephews wedding. The booking is for $1500 for a 4 hour event.

You cannot beat advertising in this manner!
mytrailer_jpg
 
I like the advertising on my vehicles. It has paid for itself 10x over. I never leave equipment in my vehicles. And you know the story...if somebody wants to steal your ride, they're going to steal it...no matter what.
 
hmmm. is it even necessary for me to comment here ;

Our wrap paid for itself in less than a month. According to some Advertising magazine in my market on the highway i can get 2.5 million impressions per year and thats just driving casually we drive all over the place and in the van we try to drive one way to get somewhere and a different way back

As for equipment, the van never stays out overnight with equipment in it.
It's very easy to look in the windows and see there is no equipment in it
and it would be very stupid to try to steal it for the vehicle.



van-a.jpg
 
1cdj said:
...and it would be very stupid to try to steal it for the vehicle.
Click to expand...
Hmmm. You got a point.

It's a lot easier for a cop to spot a van that has specific advertising on it rather than a plain brown van.

That's a point that I've never seen brought up before.

There's a lot of merit to that point.
 
Pro: Hey, it's advertising! It may bring in new work and more income.

Cons ( And why I don't do it)

1) When parked at a high end venue, I think it sticks out like a sore thumb, and I'm not sure how favorably the venue may view this.


2) The ad also says: " Plenty of valuable equipment in this vehicle- come steal it!". Not good, especially if, like me, you also do bar work that will keep you out to the wee hours....


These are my personal reasons only! No knock on those who DO advertise...:sqcool:
 
Joe
see my post in thread about equipment. Our van is such if you look through the front you could easily tell theres nothing in it.

We play plenty of high end venues and plenty of low end venues and nobody has ever said anything about it except that our wrap pops.

I found out at a chamber of commerce event that we were nominated for outdoor piece of the year by some outdoor advertising association out here.

kyle
 
IF you pay attention on the road.There are more and more wraps being done and they litter the streets the key is to make sure itsabove anything elese on the road or it will just look like one of the many colorful Caravans. Another thing is the fact that you need to make it easily read. Several I have seen at a glance and couldnt figure out the name or industry they were advertising from.
 
Jon Tuck said:
IF you pay attention on the road.There are more and more wraps being done and they litter the streets the key is to make sure itsabove anything elese on the road or it will just look like one of the many colorful Caravans.
Click to expand...

I resemble that remark

van-a.jpg
 
Kyle to be honest the text below and around the main company name is hard to read in a still picture much less in passing or coming towards you in traffic. ALso you dont want your graphics to supersede your logo. Its a moving message board. Clearly define the message and add the flash for enhancement. ( I edited my above post please re read).
 
It works for me....

I had a nice decal made and put it on both back windows of the Hummer about 1.5 years ago. I have 3 in the books that told me they saw the Hummer parked and thought they would call.

As for the debate about getting it stolen......I look at it this way.
1) BUY AN ALARM
2) If someone does get past the alarm and steals the truck, OnStar GPS will have it found in no time (or LoJack).
3) Don't leave enough equipment in the vehicle to worry about.
If I drive my unmarked car someplace, park it and leave (5) $100 bills laying on the seat. Somebody breaks in an steals it, you would call me pretty dumb.
 
Folks my Dodge Van was stolen from within my secured underground parking stall. No wrap, no signage at all. I lost all my cables and my speaker and lighting stands. Dont leave anything you value in any vehicle and especially a marked vehicle. Dont leave anything in any vehicle unattended or it could be stolen. I had my work car broken into a few yrs back having left coins in the center console.No Gear or DJ items inside but a true inconvenience.
 
I've had mine marked for several years now with good results and no issues

A funny story:

About a year ago I was coming home from a gig about 70 miles away. I called for a Pizza in a town about 20 miles away from home on the way back as I figured I would miss the last late night Pizza here in Sydney. When I called he asked me all the usual stuff and when he got to name he said are you the DJ guy? I said yes and he said I seen your van around that's how I know you.

If he noticed how many others did?
 
Jon
I gotta disagree we've booked over $10,000 in jobs from it thus far its not a one glance van.Theres a logo on the front other side and contact info on the back because, a lot of people get the opportunity to see the whole vehicle.
 
no Im not saying it isnt catchy on the contrary but my point is make sure it is legible for half blind eyes like mine. Make sure you capture your brand.
 
Briar said:
As for the debate about getting it stolen......I look at it this way.
1) BUY AN ALARM
2) If someone does get past the alarm and steals the truck, OnStar GPS will have it found in no time (or LoJack).
3) Don't leave enough equipment in the vehicle to worry about.
If I drive my unmarked car someplace, park it and leave (5) $100 bills laying on the seat. Somebody breaks in an steals it, you would call me pretty dumb.
Click to expand...


1) An alarm? Why? I don't know about your location, but around here the dam things go off all the time for no reason and are at best, a nuisance. NO ONE calls the cops. They could stand out there for an hour breaking in and it would make no difference.

2) We're talking about stealing equipment, not vehicles. Car locks are worthless, taking SECONDS to open.

3) No equipment in the vehicle? Sometimes yes, sometimes no, unless you use all of your equipment every time, and want to unload your backup and extra equipment every time, some will be in the vehicle.

My comments exclude people like val, who haul in a secure truck or steel trailer....
 
Joe I have to call you onthis one. Unloadin those Bayone venues even if its backup. Most likely you could come out and the whole vehicle is gone in your neck regardless of branding or signage.
 
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