My own personal worth movement

[djsarge]

It's not about you and what your worth or what you think your worth. It's not about who you are or who you think you are. There are enough out there that fit the old saying: If I could buy you for what your worth and sell you for what you think your worth, I'd be rich.

It's about the clients worth. Not if they are worth you, but that they are worth the best you can give them. Maybe we should quit trying to tell a client why we are worth what we charge, but that they are worth what we deliver for that price.

Your thoughts?

 

[1cdj]

Sarge
Thats a very very good way of looking at it.

Now just to put a spin on it, I think my worth varies based on the clients ability to pay. We dont do a whole lot of direct discounts because people can't afford our services however.

A Bride & Groom who are struggling to make ends meet and doing everything themselves, if they're great people i may give them a break. Their $595 may be the equivalent of $1200 to a more affluent bride and groom.

Kyle

 

[djsarge]

I see your spin and raise you another spin. I'm not talking about whether we discount or not because of a clients ability to pay. More like a client should get the best they can afford type of thing. But under it all, no matter what they pay, the client is worth the very best you can give them. My thinking is, not to make them feel they are worth you, but make them feel they are worthy of your time and effort to make their event the best you can. You are glad to have them, not because this is your business and they are paying for you, but that you value them in general.

My feeling is that if you can do this, they just may pay more for you.

 

[jokerswild]

Now this is a worth topic I can sink my teeth into and really what you guys have said so far is exactly what I was thinking in regards to my own business model... I just wasn't or couldn't verbalize it in such a concise way as you two have already done so well.....

Thank you!

 

[Mr. K]

Great. I encourage Sarge and, in the process, create a monster.

I have already incorporated this idea in my craigslist ad and on my HOME page.

Only time will tell if this is effective. I will probably give it until September.

 

[djsarge]

Not sure how concise I really am. Still working all this out in my feeble mind. Basically, it boils down to service and letting the potential client know you put worth to their needs. Whomever can do this best, may be able to command the higher fee.

 

[Guest]

Every client, no matter what they are paying, is worth my time, talent, and expertise. They are worth the service I am delivering to them. Hoinestly, if I didn't think that they were I would not be doing business with them.

 

[djsarge]

Every client, no matter what they are paying, is worth my time, talent, and expertise. They are worth the service I am delivering to them. Hoinestly, if I didn't think that they were I would not be doing business with them.

Do you let them know this?

 

[Guest]

Do you let them know this?

Yes. I provide the service, talent, and expertise.

 

[Proformance]

All this recent interest in "worth" makes me wonder - did somebody install mirrors on the urinals again?

 

[Mr. K]

I have already incorporated this idea in my craigslist ad and on my HOME page.

Only time will tell if this is effective. I will probably give it until September.

It sure was effective! Folks on craigslist, as usual, have already copied the idea.

I'm already sick of "you" and "your," and, by keeping associated phrases on my ad, the ad is relegated to just another dipster ad.

My kicking ass on craigslist is due to the fact that I stay ahead of the game; therefore, I shall delete this new feature and just reserve such statements for my conversations with clients (regardless of how many of these Neanderthals copy this stuff in their ads, I am still above them with my eloquence--hey, I really only need to be literate, anyway).

It's not the first time my ideas have been copied. Fortunately for me, nobody is able to copy the idea of posting real links to third party reviews and cool video footage. I do not wonder why, either.

 

[Mr. K]

Actually, I just used my mastery of the English language to slightly tweak it for a grande effect:

I believe that my clients are worth the investment of a DJ with *the proper insurance*; *a legal music library*; *a legitimate business license*; *comprehensive guarantees (since 1998)*; *the drive to find, buy, and spin today's most popular mainstream music on vinyl*; *the ability to provide a visibly unique experience at your party without being in your face*; and *many more features that are dictated by past client feedback*. I also believe that potential clients should be able to easily research their prospective DJs via third party sites.

 

[Guest]

Mine is simple:

Why hire Good Knight Entertainment?​

Because you're worth it! (TM)​

 

[Mr. K]

"Your DJ service that your seeking!!" (yes, grammarians, that is exactly how it was written)

or

"Your Vancouver DJ For Your Special Events!"

are simple, too.

So, when I write, "You are worth...blah blah blah (or even just "it"), it starts sounding as cheap as the rest of those who are advertising where I am.

And, instead of being like many who just raise their hands and say, "Well, I'm too good for craigslist and I'm not gonna bother," I just use my versatility to improve my ad so that it does not appear like the others.

Not only that. I believe in A+ responses, as opposed to just "I Said It So That It Must Be True" responses (kinda like those in the "real DJ" thread).

 

[Guest]

Johnny:

I actually like your CL ad. May I use the text? Well, except the vinyl part.

 

[Mr. K]

Johnny:

I actually like your CL ad. May I use the text? Well, except the vinyl part.

That's blasphemy!

But OK.

 

[Guest]

Johnny:

For once I am being serious. I do like the words you crafted and will use this in a CL ad myself. Here's how:

Why hire Good Knight Entertainment? Because you are worth it! I believe that my clients are worth the investment of a DJ with the proper insurance; a legal music library; a legitimate business license; comprehensive guarantees (since 1983); the drive to find, buy, and spin today's most popular mainstream music; the ability to provide a visibly unique experience at your party without being in your face; the ability to give you and your guests a great time by playing the music that you desire; and many more features that are dictated by past client feedback. I also believe that potential clients should be able to easily research their prospective DJs via third party sites.

 

[DJ Ducky]

No offense, but that sounds like a corporate mission statement. I think that you may want to warm it up a little.

...Unless, that's what you are going for.

 

[Guest]

Anna:

You're right but it is also a Craig's List ad.

Now that you mention this, it might also be good material for the web page.

 

[Mr. K]

Johnny:

For once I am being serious. I do like the words you crafted and will use this in a CL ad myself. Here's how:

Why hire Good Knight Entertainment? Because you are worth it! I believe that my clients are worth the investment of a DJ with the proper insurance; a legal music library; a legitimate business license; comprehensive guarantees (since 1983); the drive to find, buy, and spin today's most popular mainstream music; the ability to provide a visibly unique experience at your party without being in your face; the ability to give you and your guests a great time by playing the music that you desire; and many more features that are dictated by past client feedback. I also believe that potential clients should be able to easily research their prospective DJs via third party sites.

I would take out the part in bold.

And, don't post on my craigslist, because I don't want to change my ad again. I have enough problems right now trying to figure out how to access my website files.