Google adwords hell breaks loose

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DougF

Mac Daddy DJ
Nov 13, 2006
2,259
123
Indianapolis,IN
Google plans to open up trademarked [sic] keywords to AdWords advertisers in June according to Michael Orey of Business Week. Beginning June 4th, companies will be able to bid on the brand names of their competition, which will heat up the AdWords listings throughout Google and lead to head to head battles in the SERPs over branded product, service and company names.

MORE:
http://www.likelihoodofconfusion.com/?p=2596
 
Probably going to lead to lawsuits too
 
so you want some google adword ebooks to read up on it all ??
 
I dont know about that. I just posted a week ago that they just lost a case in appeals court in San Fran for doing just that - If they're not the trademark holder, a court has already ruled that you are not authorized to trade in the name of that entity - the name isn't yours to sell.
 
i can haz trademarked keywords?

This will be...interesting :D
 
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