$1000 seems VERY expensive to me... your opinion?

To many ads? Support ODJT and see no ads!
P

Papa Deuce

Mac Daddy DJ
Aug 8, 2006
19,843
594
64
Valley Forge Area
I was considering advertising on www.philly.com . This is the web version of the Philly newspapers. You can specifically target which counties you want to target. There are banner ads, I believe, vs. the way Google does it.

They charge $1000 per 100,000 "impressions" for each county.

To put that in perspective, my Google ads - which target the whole Philly area - have cost me only $165 in 2 years, and I have had 1.3 million impressions ( only 258 click thrus ).

Think that sounds expensive?
 
yes, especially when you consider that those 1.3 million "impressions" where from people looking for djs. Only a few hundred clicked through.

How many of those 100,000 impressions will happen to be looking for a DJ?

Those type of impressions are only effective if you are able to do it long enough to keep it in their head so when they are ready to book a DJ, they will remember that ad. They'd probably need to see it over a dozen times to remember it.
 
Scott Hanna said:
Those type of impressions are only effective if you are able to do it long enough to keep it in their head so when they are ready to book a DJ, they will remember that ad. They'd probably need to see it over a dozen times to remember it.
Click to expand...

And it would have to be a pretty outstanding ad to remember it enough to recall anything at less than 100 views
 
Chuck,

One of those clicks was mine. I owe you .63

Dave

ps. Find a compatible business interest and if they have a big email list, try to get them to include you in a mailing in exchange for a free party, etc.
 
Scott Hanna said:
yes, especially when you consider that those 1.3 million "impressions" where from people looking for djs. Only a few hundred clicked through.

How many of those 100,000 impressions will happen to be looking for a DJ?

Those type of impressions are only effective if you are able to do it long enough to keep it in their head so when they are ready to book a DJ, they will remember that ad. They'd probably need to see it over a dozen times to remember it.
Click to expand...

exactly... so I wonder who is buying these banner ads at those rates.
 
I work for a company that provides and powers a lot of those classified sites and portals for the newspapers... essentially their "online side."

Customers that buy those banners on our side usually get them as part of a larger bundling package that includes other listings and services with the papers, and so they might not be paying the going "street rate" that you were quoted for that banner alone.

Contact the paper sales reps and show enough interest while not seeming to "flinch" at the price you were shown, and you'll no doubt be told how you "could" get the banner spot for "less" IF you decide to go with a larger bundle of listing services and whatnot with them.

I could be wrong, but that's how it sometimes works.

On another note, if you could find a way to include all your offerings into one ad, it might prove a bit more (though perhaps still not totally) cost effective if it is able to gain exposure for all your dj ventures, sites, etc.

Maybe create a single portal page to list all your various niche links and drive the banner to that.

Who knows.

Go with your gut though. Those ads typically are too rich for the likes of us single-ops.
 
Dave Winsor said:
Chuck,

One of those clicks was mine. I owe you .63

Dave

ps. Find a compatible business interest and if they have a big email list, try to get them to include you in a mailing in exchange for a free party, etc.
Click to expand...

Alphabet said:
Yeah, I think I clicked through maybe once or twice....:)
Click to expand...


Ya blew my monthly budget...
 
Papa Deuce said:
exactly... so I wonder who is buying these banner ads at those rates.
Click to expand...

I really don't think anyone is. Or if someone does, they don't buy it again.

Like Sounds said, they probably use it for someone doing other advertising to say, "look, if you buy this or that package, we'll through in $1,000 worth of free advertising on this banner ad. They can say it's $1,000 worth of advertising because that's what the "list" price is. If someone happens to come along and pay that once in a while, even better.

I would bet the TV station you work for probably has "throw ins" to their advertisers that are set up like that.
 
Sounds To Go said:
Maybe create a single portal page to list all your various niche links and drive the banner to that.

Who knows.

Go with your gut though. Those ads typically are too rich for the likes of us single-ops.
Click to expand...


that is what I have in www.yourphillydj.com
 
Papa,

I LOVE the photo of Boathouse row. It is a signature shot. I have a suggestion.

It's such a powerful image, how about expanding it so it covers from side to side, then make the rest of the page black or some color found in the bottom of the photo. It would look amazing.....at least to me.

Your other logos would really pop off the page.

Just a thought.

Dave
 
Dave Winsor said:
Papa,

I LOVE the photo of Boathouse row. It is a signature shot. I have a suggestion.

It's such a powerful image, how about expanding it so it covers from side to side, then make the rest of the page black or some color found in the bottom of the photo. It would look amazing.....at least to me.

Your other logos would really pop off the page.

Just a thought.

Dave
Click to expand...


Dave, I may go that way... this was just something my buddy built very quickly for me. I'm about ready to buy a higher quality version of that image for advertising purposes.

I love it too.

Thank you.
 
Between the recession and advancing techonologies we are in a difficult time for advertising. Newspapers and phone books are falling by the wayside, internet startups are a dime a dozen and plain and simple (in my opinion) there are a lot of companies charging way way way more than their advertising is worth. So you have to be very careful, do your research and you yourself need to determine that it is worth what they are charging. Gone are the days where the market would determine that it is worth what they are charging. Companies are going under and ripping people off as they go down.

Worst of all to me is all the internet startups. I could create a website tonight and tomorrow be emailing you trying to get you to pay me $120 for a "premiere listing." Yet my website has nothing...no page views, no customers, no brides looking for vendors. Yes my business could be a success because all I have to do is convince YOU to give me $120.

Rant over...
 
well you wouldnt sell me any, because I say the internet is free and when people try bugging me about how they can get my the top 10 of google search I would have to say prove it for 12 months for free then I may buy

other than that...................................................................NEXT!
 
You must log in or register to reply here.
Top Bottom
Back