Snapchat Geofilters
- Thread starter maestro
- Start date
Well to begin, you need to know a little about SnapChat and how it works? When taking a picture or video in Snapchat you can swipe right and it reveals filters/skins/masks/overlays and applies it to your images. Many have to do with your location. Some display the speed if your moving, the time, temperature etc.
Taso uses it for very cheap advertising and I will let him explain that part. But you can create custom filters that show up when anyone in your pre determined location swipes during your predetermined time frame. For instance, you could have a wedding tonight and create a filter that says Congrats to Mr. & Mrs. Blanton. Any of the guests that are at the wedding could take a snap, swipe, and have that overlay on their image when they publish it. Pricing is determined by the time frame in which you post as well as the geographical area you pre-determine.
Taso uses it for very cheap advertising and I will let him explain that part. But you can create custom filters that show up when anyone in your pre determined location swipes during your predetermined time frame. For instance, you could have a wedding tonight and create a filter that says Congrats to Mr. & Mrs. Blanton. Any of the guests that are at the wedding could take a snap, swipe, and have that overlay on their image when they publish it. Pricing is determined by the time frame in which you post as well as the geographical area you pre-determine.
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I think they way it works Rick is that THEY take the photo and hopefully select YOUR filter. Say you are deejaying a wedding at Joe Blow Venue, well, you would design and upload a filter with that geotag ahead of time for approval, so that if anyone goes to post a Snapchat photo while at the wedding, they will flick through any available filters and hopefully add yours to the photo.
Sorry, I've been wanting to respond to this all day, but when I have events, I barely have a moment to myself. So bits and pieces that are accurate were mentioned but I'll add some more, as well as my own personal experience.
- Snapchat is where you basically take pics, post em, and they stay up for 24 hours. People love snapchat because it's easy to use, and you can customize pics that you take with custom overlays, emojis, text, color filters, etc to make the pics look really cool.
- Snapchat is HUGE right now and is seen as the place where people love to post the everyday moments, and instagram is the place where people are posting the really special photos (or better quality/edited pics).
- Snapchat now allows individuals or businesses to make custom 'geofilters", or overlays essentially, to advertise or to have used for a special event.
- Essentially what you are creating is a transparent .png file in photoshop that will show when people are looking through filters to add to their pics before posting.
- They price it based on the length of time you want your filter to be active, and the square footage covered.
- When people go to post the picture, they swipe and come across different filters, some are the name of the town, some are a promoted event, and some are location specific for a particular purpose (say a wedding, a 21st bday at a club, a festival, etc). it gives you a map to draw the area you want to cover and the option of when you want it to start and end.
- To make one, there are templates you can donwload from snapchat after you login. It also gives you dimensions and requirements to follow.
My personal experience and methodology for these:
- It is the HOTTEST marketing tool right now, and is a great way to reach a lot of people.
- I DO NOT expect this to be the reason I get new bookings, but rather I use this more for a brand recognition tool and keeping my name in peoples minds.
- I can't think of another tool that allows you to reach a large number of people in a target market, for so little (45k people for $5!?!?!)
- The way I do it is by placing my name/logo on the bottom of the filter so its non obtrusive and doesn't take away from the actual event that people want to post about. You want the focus of the filter to be the actual event, so that people actually use it.
- Any public event I do, I always make one because its a great way for people to know who I am, especially if they didn't catch it. They take a pic, swipe the filters, see the events and also see my name on the bottom (oh look its dj taso thats the dj).
- Private events... I ALWAYS ask at my finalizations if they have a geofilter (I ask so i know whether or not I should announce that one is in effect for the event). If they say yes they made one, or a friend did... I DO NOT MAKE ONE. I am not going to compete with other filters, or take away from something they might have potentially spent money on (graphic designers charge $75-$100 for these).
If they say they don't have one I ask if they're planning on making one, which usually by then if they haven't made one they're not planning on it. Usually it's because they don't know how. I tell them that if they're interested, I can make one for their event, and that normally its $50 to do, but if they let me put my name on it I do it for free. They always say for me to do it and put my name on it.
- Again, I find this effective in terms of brand recognition. If you're at some low budget public event, maximize your marketing capability by utilizing this! It's cheap, it's cool, and it's effective.
STATS (geofliters have been around since may of 2016)
- I've been doing these for about a year, but didnt really make a habit of it until the fall. Since then I have made 25 geofilters for events. It has been applied to a picture 3,200 times and then posted. It was then seen 248,600 times by the FRIENDS (aka potential clients) of those that posted the picture. That means over the course of a year that I spent around $140 for my name to be seen 248,600 TIMES!!!
Here's my geofilter from tonights sweet 16:
The power of social media is unbelievable and if you're not jumping on it and its benefits, such as this one, you're definitely falling behind from your competition who appear "cooler" cause they are on it.
- Snapchat is where you basically take pics, post em, and they stay up for 24 hours. People love snapchat because it's easy to use, and you can customize pics that you take with custom overlays, emojis, text, color filters, etc to make the pics look really cool.
- Snapchat is HUGE right now and is seen as the place where people love to post the everyday moments, and instagram is the place where people are posting the really special photos (or better quality/edited pics).
- Snapchat now allows individuals or businesses to make custom 'geofilters", or overlays essentially, to advertise or to have used for a special event.
- Essentially what you are creating is a transparent .png file in photoshop that will show when people are looking through filters to add to their pics before posting.
- They price it based on the length of time you want your filter to be active, and the square footage covered.
- When people go to post the picture, they swipe and come across different filters, some are the name of the town, some are a promoted event, and some are location specific for a particular purpose (say a wedding, a 21st bday at a club, a festival, etc). it gives you a map to draw the area you want to cover and the option of when you want it to start and end.
- To make one, there are templates you can donwload from snapchat after you login. It also gives you dimensions and requirements to follow.
My personal experience and methodology for these:
- It is the HOTTEST marketing tool right now, and is a great way to reach a lot of people.
- I DO NOT expect this to be the reason I get new bookings, but rather I use this more for a brand recognition tool and keeping my name in peoples minds.
- I can't think of another tool that allows you to reach a large number of people in a target market, for so little (45k people for $5!?!?!)
- The way I do it is by placing my name/logo on the bottom of the filter so its non obtrusive and doesn't take away from the actual event that people want to post about. You want the focus of the filter to be the actual event, so that people actually use it.
- Any public event I do, I always make one because its a great way for people to know who I am, especially if they didn't catch it. They take a pic, swipe the filters, see the events and also see my name on the bottom (oh look its dj taso thats the dj).
- Private events... I ALWAYS ask at my finalizations if they have a geofilter (I ask so i know whether or not I should announce that one is in effect for the event). If they say yes they made one, or a friend did... I DO NOT MAKE ONE. I am not going to compete with other filters, or take away from something they might have potentially spent money on (graphic designers charge $75-$100 for these).
If they say they don't have one I ask if they're planning on making one, which usually by then if they haven't made one they're not planning on it. Usually it's because they don't know how. I tell them that if they're interested, I can make one for their event, and that normally its $50 to do, but if they let me put my name on it I do it for free. They always say for me to do it and put my name on it.
- Again, I find this effective in terms of brand recognition. If you're at some low budget public event, maximize your marketing capability by utilizing this! It's cheap, it's cool, and it's effective.
STATS (geofliters have been around since may of 2016)
- I've been doing these for about a year, but didnt really make a habit of it until the fall. Since then I have made 25 geofilters for events. It has been applied to a picture 3,200 times and then posted. It was then seen 248,600 times by the FRIENDS (aka potential clients) of those that posted the picture. That means over the course of a year that I spent around $140 for my name to be seen 248,600 TIMES!!!
Here's my geofilter from tonights sweet 16:
The power of social media is unbelievable and if you're not jumping on it and its benefits, such as this one, you're definitely falling behind from your competition who appear "cooler" cause they are on it.
Thanks for taking the time to post all that great info Taso. I am going to read through it a couple more times now... 
