We were just discussing this topic tonight as we were having dinner after a event. My son is new to the business and he was asking us about how we get our bookings. I was explaining a lot of the new bookings come in because of referrals. Since I can remember and it's been a long time Clients A refers me to Client B & C, all are priced in the same level because when they refer you they always tell them the prices. I may do a event where I need to test sometime or to get photos or video as a special case. But it's one I don't directly expect any additional business from. If I were to do a event where they want me to donate my services I'd usually end up with a whole bunch of people asking for the same thing. The past 8 years I've run into so many individuals who's job/career is fundraising. What I found out is generally people are getting paid while they asking you to donate your services with the promise of plenty of publicity.
When I'm trying to promote a new event I generally pick specific clients that I know the event will work well with then market to them directly heavily via postcards, email, promotional packages & visits. I know some of the younger guys are very good at using social media which seems to be the thing to do now.
When I'm trying to promote a new event I generally pick specific clients that I know the event will work well with then market to them directly heavily via postcards, email, promotional packages & visits. I know some of the younger guys are very good at using social media which seems to be the thing to do now.