But whose to say it can't be done in a vfw hall... I've been hired for vfw halls, community centers, gyms, etc. But again... as you said... you convey the message of a high end dj, and chances are people won't be booking you for a basic dj service. Chances are they want you for "the full experience" with uplighting and sorts. I unfortunately don't photograph those venues much from a marketing perspective and don't have much to show in terms of pictures (the video recaps are there but they dont show the venue much).First impressions are more important than most of us know. And I've seen great looking DJ setups without a facade too. OTOH, there are facades that don't look good at all - mostly homemade ones.
The look of one's setup seems to be part of the art of mobile DJing. In Taso's pic above, the facade compliments the room. It's the same color as the doors and the symmetry matches the symmetry of the room. The photo conveys that this is a successful, high end DJ.
That setup wouldn't have the same effect in a VFW hall, which is good!
I did find this photo though from a generic community center room that you rent for $500. Basic drop ceilings, plain white floor tiles, you set up and break down yourself etc...This setup below was from a grad party where the client at the time spent $3000 on my services.