She and the music director have the on-air folks do the absolute minimum when it comes to talking. They're only allowed to list the songs played every 20 minutes or so. Now, how much talent does that take? They are now SO boring I can't stand it.
It may be a little of both.....Sure stations are losing listeners to technology but a guy voicetracking several markets should still have no excuse to be boring. . It's impossible for a guy voicetracking several markets to be local in all those markets which is important also but there's no reason every break has to be lam
I am speaking from the experience of someone who works at a very large radio group.
Most of the guys who voicetrack, do it for WAY MORE stations than they can handle...
mainly because everyone is required to the job of many people.
If all you do for 8 hours a day is yap yap yap...it's gonna get boring.
You are correct, that they SHOULDN'T Be boring...but it's hard to have a passion for any one station,
when you 're doing assembly line work.
Our owners are not radio people, either. They are business people.
They could care less about quality, they only concern themselves with the bottom line.