10 years ago I would have completely agreed with this statement. Today I would disagree. Times have changed with that, and many couples/clients would choose a DJ with a facade over one who does not use one. Especially when they are browsing pictures on sites like Wedding Wire, The Knot etc.
Also, there are wedding planners today that won't use or refer a DJ to their clients that doesn't use a Facade. I had the comment from a planner once that was telling me about the last wedding she did, and the couple chose their own DJ before hiring her on as a DOC. She mentioned a number of things she had problems with, and one of the items was the way his equipment looked, and did mention that the DJ did not have a table top facade like I had.
I don't have a full facade, and I don't have anything expensive. The Dragon Front boards Custom TT Facade was the most expensive, and I think I paid like $159+ $50 shipping for it. The other ones are $130 or less. Even my table top facades I use are noticed by planners as something positive in terms of presentation. I think when it comes to planners, it is something they now expect the Wedding DJs they work with to have either a table top or full facade. At least the ones in the DC area.
When it comes to a budget wedding client. It is something they aren't going to even think about or care about. It may be a plus if the DJ does use one at their wedding. However, When it comes to middle of the road and certainly higher end budget clients it is something they will notice and want....even if it is subconsciously.
Today, there is only one venue I go to where I truly cant use a Facade because of space requirements. They make the DJ use a THIN 6 foot x 15" wide table and it is up against the dance floor, and the DJ has to squeeze in between the table and the wall.