Yes. My prospects hardly ever requested uplighting or monogram projection prior to this venue. In fact, it was at this venue that two prospects inquired about uplighting and monogram projection. I fibbed a little saying that I had them. I quoted based upon how much money I was going to spend to upgrade my current wash lights. Up to this point I had minimal lighting limited to par 38's and gel-cans mounted on T-bars, and several low power up-lights and NO monogram projection. Keep in mind, I am a single-operator and was in my 60's back then. Believe it or not, each event covered the cost of the additional purchases; Neeva 100 LED Monogram unit and 6 more powerful Blizzard Puck 3 NX.
Hence, my introduction to "upscale" pricing.
I am now quasi-retired and no longer have many of the Blizzard uplights and Neeva Monogram unit. Never did get into DMX auto changing lighting. Used static color only or sound-activated.
After purchasing the additional lighting I did offer it as an add-on or included it a package.
Looking back, I should have pursued the sale of add-ons. Thanks for asking.