I explained my 2019 plans in another thread, and this is a continuation of that. I think my business will continue to evolve. I want to continue to grow revenue and profit margin. But I'm more focused on profit margin right now than top line revenue. I want my execution to lead to a broader base of referral partners that trust me and my team so that I can rely even less on advertising externally. I'm testing a cut of 75% of external advertising - and I'm having a super busy booking month.
What I do in 2022 depends on how all of this goes, and if customer demand changes. As long as my current offering is competitive, I don't need to add crap just to add toys. But, if clients are requesting something from me that requires an investment I'll make it. But my goal is to continue to run a brand that is considered the go-to for clients that really care about the quality of their music service and want a passionate professional at the wheel of their event.
What I do in 2022 depends on how all of this goes, and if customer demand changes. As long as my current offering is competitive, I don't need to add crap just to add toys. But, if clients are requesting something from me that requires an investment I'll make it. But my goal is to continue to run a brand that is considered the go-to for clients that really care about the quality of their music service and want a passionate professional at the wheel of their event.