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rickryan.com

DJ Extraordinaire
ODJT Supporter
Dec 9, 2009
19,237
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Hendersonville, TN
www.rickryan.com
I know you marketing gurus probably already know about this, but I think it's pretty cool and wanted to share. For my venue page, I'm using Wix.com and in their dashboard they have a "Social Posts" option. This leads to a neat little tool that makes it easy, easy to build out nice graphic banner ads and will post them to your social media account for you. Once it's posted, I usually will boost the post to my target audience for 2-4 weeks, and spend $20-$50 on each ad. I try to keep 4-6 ads running concurrently and will monitor/nuke any under-performing ads. It sure beats committing $200-$300/month to weddingwire and never being sure if they're actually getting you biz or not. Anybody here got any tips or tricks you use? Here are my first 2 ads:


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I know you marketing gurus probably already know about this, but I think it's pretty cool and wanted to share. For my venue page, I'm using Wix.com and in their dashboard they have a "Social Posts" option. This leads to a neat little tool that makes it easy, easy to build out nice graphic banner ads and will post them to your social media account for you. Once it's posted, I usually will boost the post to my target audience for 2-4 weeks, and spend $20-$50 on each ad. I try to keep 4-6 ads running concurrently and will monitor/nuke any under-performing ads. It sure beats committing $200-$300/month to weddingwire and never being sure if they're actually getting you biz or not. Anybody here got any tips or tricks you use? Here are my first 2 ads:


View attachment 50110
View attachment 50111
You mentioned you're a new venue and you've provided services for a while both twice in the second image.
 
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I would delete the "hand-holding" and "we take great care of you" as it's sappy sounding and imo will attract the type of client that doesn't have their act together and wants to be coddled. Yes I know you are targeting millenials and younger here who want everything done for them but I still think it could be said in a better way that hopefully won't also invite the very same type of client you have come to loath in all your past drama threads.

This is the type of page that just looks too busy with all that writing on it. These are the type of pages that, yes you want to convey a message, however as you are also trying to convey an "atmosphere", this is the type of page you should minimize the type on as the way you have it now obscures the cake in the background.
Don't dismiss it as just background as you are also trying to put images in peoples heads and the background helps form that image and impression.

I would narrow down the message to whatever type will fit between the chandelier and the cake and then add "how about a tour" with your phone number and email and nothing more at the very bottom.

Have a different Bio page with a mission statement on it if you want to tell your story but this one as it stands is way too cluttered to be effective.
 
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Do you find Wix easy to upload mixes too ? or showcase your photos etc ?