They do what they do today is because competition is so tease. They know most people today can't afford to pay out right 1k for a phone. So they let you pay for it over a period of time. That way you get the phone and they get to make money from the plan you choose. They make the payments stretch over time to make money for the company. The norm today is unlimited plans. I remember my first plan was with Sprint. The plan said $40 a month and you had a certain amount of minutes to use. Once you went over your minutes each minute cost 40 cents. So I was paying regularly $100 a month and couldn't understand why. I finally figured it out.
It's all a game with these companies today. No more pay phones any more since the cellphone is used by just about everybody out here. I remember every 2 blocks there was a pay phone. You used change to make a phone call or you made a collect call that someone had to accept first before the phone call could be completed. I remember my first cellphone. It was a prepaid phone that looked like the shoe phone Maxwell Smart used. I got out of using a prepaid and went to a plan.
Now what they do is have a setup for paying for a phone for 2 years or so. By that time another company will have invented another new version that in some cases makes the old phone you have obsolete. Or at least they want you to think that way. I remember at one time a cellphone was used just to make a phone call. Now there's so much the newer phones can do including taking pictures and videos. Who would have ever thought 30 years ago we would have phones could do what these phones do today. Let alone a phone costing 1k. I remember when the first Iphone came out they wanted $500 and people were standing in line for a long time or ordering the phone online to get one. That was the first phone that you could get online with. The price for that phone was $500 when it first came out and people were dying to get one. I waited till the price came down to $100. I dare you to event find an original Iphone anywhere.
The trick is getting people to think what I cal thel got to have it habit. They get people to think they got to have a certain something. The bottom line is need vs. want. We want certain things of course. The question is the thing something you need or just want. That's like us getting people to want something from us that they didn't originally think of. The first thing is having them to say I must have you! Not even considering anyone else for their event.