There was a time when customer surveys were rare. Businesses rarely requested feedback and it was a welcoming to see one that did. Today, surveys are automated. Every interaction whether by phone, web or email seems to generate a follow up survey. They have become a royal pain. It has become akin to spam and it gets quite annoying. Worse yet, some keep sending you reminders to fill out the survey. I have reached burnout. If a customer service rep tells me a survey is coming, I will ask how to avoid it. I ask if the call is being recorded and then tell them how I equate surveys to spam and avoid businesses that use them too often.
I managed the tech support team for a division of a Fortune 500 company about 20 years ago. We designed a custom CRM system that sent out surveys. Back then, automated surveys were not too common. However, we built into our system the intelligence to not send a survey out more than once every 90 days to the same person. That meant at most a person would receive 4 surveys a year no matter how often they contacted us. I wish companies did that today.
I raise this because many DJs use surveys as well. I was curious what people are doing to avoid the problems of survey spam backlash.
I managed the tech support team for a division of a Fortune 500 company about 20 years ago. We designed a custom CRM system that sent out surveys. Back then, automated surveys were not too common. However, we built into our system the intelligence to not send a survey out more than once every 90 days to the same person. That meant at most a person would receive 4 surveys a year no matter how often they contacted us. I wish companies did that today.
I raise this because many DJs use surveys as well. I was curious what people are doing to avoid the problems of survey spam backlash.
