Survey burnout

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sawdust123

Moderator
Staff member
ODJT Supporter
Nov 10, 2006
1,308
3,009
59
Ventura County, CA
There was a time when customer surveys were rare. Businesses rarely requested feedback and it was a welcoming to see one that did. Today, surveys are automated. Every interaction whether by phone, web or email seems to generate a follow up survey. They have become a royal pain. It has become akin to spam and it gets quite annoying. Worse yet, some keep sending you reminders to fill out the survey. I have reached burnout. If a customer service rep tells me a survey is coming, I will ask how to avoid it. I ask if the call is being recorded and then tell them how I equate surveys to spam and avoid businesses that use them too often.

I managed the tech support team for a division of a Fortune 500 company about 20 years ago. We designed a custom CRM system that sent out surveys. Back then, automated surveys were not too common. However, we built into our system the intelligence to not send a survey out more than once every 90 days to the same person. That meant at most a person would receive 4 surveys a year no matter how often they contacted us. I wish companies did that today.

I raise this because many DJs use surveys as well. I was curious what people are doing to avoid the problems of survey spam backlash.
 

MIXMASTERMACHOM

DJ Extraordinaire
ODJT Supporter
Oct 16, 2011
12,685
1,724
63
There was a time when customer surveys were rare. Businesses rarely requested feedback and it was a welcoming to see one that did. Today, surveys are automated. Every interaction whether by phone, web or email seems to generate a follow up survey. They have become a royal pain. It has become akin to spam and it gets quite annoying. Worse yet, some keep sending you reminders to fill out the survey. I have reached burnout. If a customer service rep tells me a survey is coming, I will ask how to avoid it. I ask if the call is being recorded and then tell them how I equate surveys to spam and avoid businesses that use them too often.

I managed the tech support team for a division of a Fortune 500 company about 20 years ago. We designed a custom CRM system that sent out surveys. Back then, automated surveys were not too common. However, we built into our system the intelligence to not send a survey out more than once every 90 days to the same person. That meant at most a person would receive 4 surveys a year no matter how often they contacted us. I wish companies did that today.

I raise this because many DJs use surveys as well. I was curious what people are doing to avoid the problems of survey spam backlash.
It's simple. If I don't want to take a survey then I don't.
 

Scott Hanna

DJ Extraordinaire
ODJT Supporter
Oct 25, 2006
8,040
11,776
56
Cleveland, OH
www.djincleveland.com
I think in a lot of instances, polls can be skewed to get the numbers the way you want. This is more typical in politics, but just phrasing the question in a certain way can change the numbers.

To me, if someone is really serious about getting good information today, the best thing is to actually call someone. If you ask a past customer for a bit of help, many would be willing to help as long as you don't take up too much of their time