Just noticed this too. IMO that's sort of sales technique is lame. If you really are going out of business and are trying to liquidate your stock without taking a bath, don't try jacking up prices to give a fake percentage off. Simply adjust your percentage accordingly. I was looking at the ADJ FOG Fury Jett and it was $291 just last week. They now have it at $364 with "30%" off. Still a savings but nowhere near what it should be. I had asked Sweetwater to match the $291 last week and they said they would. I sent an email to PSSL just now to see if they would stand by the $291 minus the 30% off. If so, I'll pick up 2. We'll see if I even get a reply.