Great question sir. As I've said before my top priority is safety first. I used to do questionable events in questionable venues and for people I care not to deal with today. I don't care how much money they have to spend which usually isn't much. If I don't feel comfortable with doing the event I will pass.What is your criteria for doing or not doing a gig?
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Then another thing that factors into my decision to do an event is the style of music the client wants. What I mean by that is some potential clients don't care about a DJ playing music with explicit lyrics and some will get upset if you don't play such songs. If that's what someone wants I will pass. Sometimes you get there and find this out while you're doing the event. When that happens they don't have to worry about me doing anything else for them.
Those are 2 big reasons I won't do an event for a potential client. I have certain people that I easily will accept doing an event for them because I know those are issues I know I don't have to worry about.
Now let's discuss the money side. I wanted to save that a bit before discussing it. Some people's budget are just to low to do the event. What I found out is by doing those events people don't take you seriously. It makes you look desperate. Today let a client like that look for another DJ to do their event. I love the clients that have spent a decent amount of money on a venue where they are having their event. Overall there you have some of the reasons I will or will not agree to do an event for a client. I may think of more things later.