I'm just curious, for you mobile DJ's that don't have the luxury of having a regular venue... that pack, setup, and tear down at every wedding. What lights do you use regularly?
Wash, derby, moving heads, uplights, other movers?
I have a pair of Wash FX hex's currently. I have a little Kinta FX that is great for bars. I have a pair of small wired pars. I'm looking to improve my look at atmosphere at weddings and larger events. I'm slowly saving for some quality uplights (probably Freedom par hex-4's). Would you suggest anything else in the meantime? I have the ADJ pro event booth with I beam truss overhead so I have a little bit of real estate to work with (which I know doesn't mean I have to use it, but it's there if I want).
Any thoughts or suggestions?
Depends on what clientele you aim to cater to... do you have an assistant... and how much do you want to be making/spending?
If you're serving a more entry level-mid tier clientele without over the top expectations, the WASH FX lights you have are more then adequate. To clean up your presentation, I would place them on 6 ft towers, just like in the picture below (invest in a white and/or black facade if you haven't yet). Get the collapsible trusses to save space. The low cost of attaining these items is appealing, however it'll be hard to charge extra for this, as they are a bit limited... perhaps just raise your base price and include it. DMX is helpful to know in this case (slower, softer fades for less intense music or crowds... faster, pulsing, strobing patterns for higher energy moments), but isn't required.
If seeking to attract a more mid-high tier clientele and to be able to charge more for lighting, the key to this will then be moving heads... on towers preferably. It's not so much the look that you're selling here (they don't look much different than the wash fx on trusses), it's the capabilities. Moving heads offer multiple layers of control and if showcased well can really take the visual energy in the room to another level. DMX knowledge IS A MUST for this. Companies around here charge between $300-$600 for just 2 heads, so I'm sure elsewhere $250-$500 isn't out of the ordinary. Idk why ricky says this is a two man operation, but trusses are lightweight, and if 2 heads in a case is too heavy... just get 1 small road case per head. They also don't take long to set up, especially if the truss is prewired and you use wireless dmx sticks. These do have a higher cost of entry, as a good moving head (must have spot/wash/beam capabilities), can go for around $2000 each. I offer up to 6 moving heads for my events... but 80% do 2, and the remainder all do 4 with exception of 3 teen events that get 6. Maybe 2 events this year had zero dancefloor lighting. At 58 events this year that added them, with say a conservative avg of $400 per event for lighting... I make just shy of $25,000 JUST for moving heads. I showcased a photo of my 2 & 4 moving head setup. The only reason I would say an assistant is absolutely needed for this enhancement, is moreso for capturing it on video. This is a hard option to showcase through photos, as evidenced below where the photo with the chauvet wash fx doesn't look that much different visually than my moving heads. To sell this, videos will be a must.
Uplighting is where you really start to make money and differentiating yourself, as uplighting is easier to showcase since you can do it with just photos. This breaks down into two parts... quantity and dmx control. Dj's that offer anything under 20 uplights are not gonna provide much WOW factor, unless the room is relatively small. And as such... your photos for uplighting are not gonna make the strongest impression, or get them added on as much as you had hoped. I bring 30-40 uplights at all my events, to ensure every inch of the room is immersed in lighting. That's what's going to give the wow factor, especially in larger rooms, where the dj's with 12 uplights act only as accents, not an immersion of light that creates a clean backdrop of color in all photos. I attached a photo of a venue with another dj's lighting versus mine. DMX control again is another differentiating factor. Being able to create a dinner vs dancing look... maybe a custom look for the first dance... and adjust accordingly to the atmosphere makes a big difference. Random patterns that are "beat" activated don't really match the actual atmosphere. This does require another assistant when you use road cases, and large quantities... it can take us 10-15 minutes just to pack these up at the end of the night, and to lift them into the van is a 2 man job. As far as revenue goes... I charge $650 for uplighting (say $500 on avg after discounts). in 2022, out of 60 events, 45 have added uplighting. At an avg of $500 per event for uplighting, I make $22,500 for uplighting. I just bought 40 new uplights (lighter and less space in a van), and the cost was just under $5000 from china (I opted for shipping by sea since I'm in no rush). At minimum, make sure you have the RGBW ones for weddings, as the WHITE led helps with pastels like a blush pink or ivory tone (I attached an ivory tone below to show you something elegant that appeals to alot of weddings)
On a side note... I LOVE the Astera Tube lights... yes they're expensive for what they are and do ($5000 for 8 tubes... if you can find them in stock), but they really help transform your appearance if you're looking for that next level concept. They get noticed a lot at my events and I've already recouped my costs for them with the upcoming events their booked on. Chauvet has a slightly more affordable option that just came out... but in my opinion the color tones and built in patterns do not match the quality of the asteras. I've added a picture of those as well.
PS.... get rid of the overhead truss for weddings.
PSS... I know a few (maybe more) say people don't ask for lighting. NO ONE actually asks me about lighting... they see my pictures and videos, and they themselves make the decision to add it on. I don't sell it on them. In fact if you were to listen in to any of my calls, I don't do ANY selling of any enhancements. I just let the photos and videos do the talking for me and during the consultations answer any specific questions about how something works. When someone says that "many don't add it on" or "no one asks for something", my first question is how are you showcasing it.



