Missed opportunity by the ADJA?

That is interesting.

Hmmm, maybe I should advertise there...

Me thinks it might have something to do with a Carousel.

This all has to do with basic economics. In order to pay for advertising to educate the wedding industry about DJ's, that would take quite a bit of cash. And that would only be an educational ad, it would not bring in any revenue for the DJ association itself. Since the associations are for profit businesses this would not be a good financial move. This DJ in this ad expects a return or profit on his investment. It's a smart move on his part. Target marketing is what he's doing. That's why you will see more advertisments from DJ Associations in DJ trade publication targeting membership drive than you will in other industry magazines targeting education. It's all about bringing in the money. Let's face it, non of the industry organizations have done a very good job with education in regards to targeting those who would hire or recommend us. At least not in my area.

Since members themselves of both the ADJA and NAME have no say in how and where money is spent we just hope that it is spent wisely. I would much rather see an add in major publications explaining the need to hire a DJ who cares about his business and his clients. And that these DJ's care enough to join a professional Assoc. But the most I see is an Assoc. newsletter meant for it's members being published in a public trade magazine. This is meant to entice other DJ's to join the group. So, something that is paid for by the members for the members is readily available for free to everyone and anyone who buys the magazine. It's no longer a benefit for it's members. I don't need to explain to other DJ's how great the organization is unless of course I intend to make money off it.

Could more money be spent on educating people other than DJ's on how to hire a DJ? I don't know because no one knows how much money is being spent now. Members do not have access to financial records.

What we mostly talk about is wedding DJ's and entertainment. How about other types of DJ's. Do the Karaoke DJ's receive educational advertisements in other trade publications like restaurant, bar, and club magazines? Doesn't their target prospects deserve to be educated on the importances of hiring a qualified Karaoke DJ? Or are they just happy with a discount on toys and rental cars?

Just a thought.

After all this time and sooooo many weddings that have come and gone, wouldn't you think that someone other than the DJs and entertainers would acknowledge the importance of entertainment to a successful wedding reception?

Photographers are considered important, caterers, florists and the venue are too. Will people really remember the flowers or the food years later? So why don't we get the respect and acknowledgment that we deserve?
Imagine a wedding party with no music . . .

Actually I don't see this as a missed opportunity for the ADJA at all to have not advertised in a Bridal Consultant's trade magazine. That's not their target market.

Now, on the flip side if the ADJA didn't advertise in say a magazine such as Mobile Beat.... then ya there's a huge missed opportunity.

I see it as a missed opportunity, if the ADJA or NAME or WHOEVER, are there to promote their members...

Theoretically speaking, that is what they are there for -- to lobby in various places, for their collective.

Since many seem to be for profit now -- that is no longer the case in my eyes...


IMHO, a true lobbying group, cannot be for profit (their own) -- it defeats the purpose of representing their collective membership.

Just my thoughts

jokerswild said:

Actually I don't see this as a missed opportunity for the ADJA at all to have not advertised in a Bridal Consultant's trade magazine. That's not their target market.

Now, on the flip side if the ADJA didn't advertise in say a magazine such as Mobile Beat.... then ya there's a huge missed opportunity.

Click to expand...

As Rick stated so nicely and I really have no problem with it but the ADJA's primary focus is to build it's membership. Which in turn creates more profit and the ability to get it's members more benefits in the way of DJ toys, discounts, etc. At least you know what you are getting when you sign up. To say it's there to help DJ's grow their business, that statement would be true if it spent more advertisement money on advertising it's members and their ability.

Well you do have to consider the objective in getting venues to only allow ADJA members to play in their facilities. If they were ever to be successful with this Idea they really wouldn't have to worry about advertisements in any forum to be a success in their members eyes.

Then the only thing would have to worry about would be litigation cost!

Thunder,
That might be their underlying goal but I don't think that would ever happen. Venues would only do something like that if there was something in it for them. And there are just not enough DJ's who care about the ADJA or NAME enough to give them their hard earned money. I would guess that both organizations combined make up about 2% of the entire DJ population. They have a long way to go.

Ron Auger said:

Thunder,
That might be their underlying goal but I don't think that would ever happen. Venues would only do something like that if there was something in it for them. And there are just not enough DJ's who care about the ADJA or NAME enough to give them their hard earned money. I would guess that both organizations combined make up about 2% of the entire DJ population. They have a long way to go.

Click to expand...

Ron,

I think you are being a little generous with your 2% estimate. I think you may want to say 2% of the DJs who participate in online forums!

I was being generous. I had changed it from 1%. Very very few DJ's in my area have any idea who the ADJA or NAME are but then again neither do Brides, consultants, coordinators, venues, etc.

The Wizard Of OZ said:

After all this time and sooooo many weddings that have come and gone, wouldn't you think that someone other than the DJs and entertainers would acknowledge the importance of entertainment to a successful wedding reception?

Photographers are considered important, caterers, florists and the venue are too. Will people really remember the flowers or the food years later? So why don't we get the respect and acknowledgment that we deserve?
Imagine a wedding party with no music . . .

Click to expand...

well have you been to a wedding without music, a photographer, any flowers, own home cooking, in a hall with paper plates...

you can see lots from also the other side as well

DjDennis said:

well have you been to a wedding without music, a photographer, any flowers, own home cooking, in a hall with paper plates...

you can see lots from also the other side as well

Click to expand...

I have in my younger days. They were actually more like family reunions and both sides had a chance to really get to know each other. Actually, I rather enjoyed them.

There was no music or photographer. There wasn't even a hall for most; it was done in a backyard. The food was pot luck in most.

Thunder said:

Well you do have to consider the objective in getting venues to only allow ADJA members to play in their facilities. If they were ever to be successful with this Idea they really wouldn't have to worry about advertisements in any forum to be a success in their members eyes.

Then the only thing would have to worry about would be litigation cost!

Click to expand...

And I guess I was wrong about your theory. It's already been advertised by the ADJA that in certain venues only ADJA members will be allowed on their preferred lists.

Of course no one knows who these venues are.

Ron,

What will end up happening is they will do that in the wrong place with a DJ who doesn't mind going to court and end up in a major litigation mess. Since this will involve the venue as well as the ADJA. I don't think the Hotel or venue chain will particularly care for being hauled into court month after month, and again they will take a long hard look at the ADJA!

Or better yet the "preferred" ADJA DJ will be a major screw up and the word will travel fast through the Hotel/venue circuit not to hire any ADJA DJs!

Either way the buzzard will come home and take a crap!

But I thought that if you are an ADJA member then you are automatically a professional DJ? Or is that the WED Guild? I don't know, I get them both confused sometimes.