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djtaso

DJ Extraordinaire
Apr 4, 2017
3,218
6,366
33
NJ
www.djtaso.com
Are you sure they're looking for something cheaper... or is it because they don't think that your price is worth the experience you create. Last week I booked a wedding for $2950... and I was in competition with another Dj who I knew personally who for the same package charged $1950... a full $1000 price difference. I knew he was talking to this client because he asked me if I sent him it as a recommendation, and told him no, and that they actually contacted me within 10 minutes of his email. So clearly we knew they were shopping around. I figured that despite my starting pricing and his staring pricing being on the website, they would probably end up going with him because once the add ons come into play, the difference in our pricing increases ($600 difference in the starting price). They found us both through google so it's not like they had seen either one of us before or knew what we really do.

Within 2 days of sending pricing, they had contacted my friend to schedule a meeting, which convinced me they were def gonna book him since he was cheaper and they never replied back to me at all. He has the meeting, he feels good about the prospect, and I figured that's that. About 10 days after my initial response to their inquiry they contacted me asking to schedule a meeting. I was a bit surprised, but figured I suppose they are just looking to see what the $1000 difference is all about.

I spoke to them for a good hour and half and at the conclusion told them that I'm not going to ask if they wanna book today (I never do), but to talk it over and make sure you're comfortable with your choice, and if you feel I'm the best choice for you, let me know. Again, I didn't think they were gonna book but I treated them like anyone else inquiring and made sure I answered questions thoroughly and described how things would be leading up to their event and how things would play out on the day of in full detail, including how I utilize the enhancements they had interest in from start to finish (lighting mostly) and my approach to creating a musical atmosphere designed around my clients and their visions. Anyways, they responded to my offer to get back to me when their ready by telling me that they were ready to book right then and to get a contract set up. I was really caught by surprise and said that's awesome and jokingly said you sure you don't want the night to think about it? Their response was, "we spoke with a few dj's before you, and saved you for last since you're the most expensive... but you are by far the most thorough and most detailed, and the videos all look like everyone's having a good time no matter what you're playing which makes us feel that you must be good as a dj. Everything we asked you answered honestly and asked the right questions to make sure it pertained to us and that made us feel comfortable with you throughout the conversation, whereas with others we were wanting more from their answers and the conversation." I slightly paraphrased but that was the gist.

Sometimes it's not price, but just people wanting more. You have to really ask yourself what is the experience with you like from the client's perspective? Would you feel comfortable booking you? It doesn't always comes down to just the numbers... but rather does the experience match the numbers one is willing to pay. Sometimes people consider cheaper options hoping for a bit of luck in finding someone great that's giving them a deal, but often that cheaper option only proves that they need to spend more to get the experience they truly want.
 

steve149

Shine on you crazy diamond
Staff member
ODJT Supporter
Sep 26, 2011
26,394
41,777
Connecticut
I tell you .. it's the bow tie ... :)
 

DJ Ricky B

DJ Extraordinaire
Mar 9, 2015
6,308
4,607
38
Are you sure they're looking for something cheaper... or is it because they don't think that your price is worth the experience you create. Last week I booked a wedding for $2950... and I was in competition with another Dj who I knew personally who for the same package charged $1950... a full $1000 price difference. I knew he was talking to this client because he asked me if I sent him it as a recommendation, and told him no, and that they actually contacted me within 10 minutes of his email. So clearly we knew they were shopping around. I figured that despite my starting pricing and his staring pricing being on the website, they would probably end up going with him because once the add ons come into play, the difference in our pricing increases ($600 difference in the starting price). They found us both through google so it's not like they had seen either one of us before or knew what we really do.

Within 2 days of sending pricing, they had contacted my friend to schedule a meeting, which convinced me they were def gonna book him since he was cheaper and they never replied back to me at all. He has the meeting, he feels good about the prospect, and I figured that's that. About 10 days after my initial response to their inquiry they contacted me asking to schedule a meeting. I was a bit surprised, but figured I suppose they are just looking to see what the $1000 difference is all about.

I spoke to them for a good hour and half and at the conclusion told them that I'm not going to ask if they wanna book today (I never do), but to talk it over and make sure you're comfortable with your choice, and if you feel I'm the best choice for you, let me know. Again, I didn't think they were gonna book but I treated them like anyone else inquiring and made sure I answered questions thoroughly and described how things would be leading up to their event and how things would play out on the day of in full detail, including how I utilize the enhancements they had interest in from start to finish (lighting mostly) and my approach to creating a musical atmosphere designed around my clients and their visions. Anyways, they responded to my offer to get back to me when their ready by telling me that they were ready to book right then and to get a contract set up. I was really caught by surprise and said that's awesome and jokingly said you sure you don't want the night to think about it? Their response was, "we spoke with a few dj's before you, and saved you for last since you're the most expensive... but you are by far the most thorough and most detailed, and the videos all look like everyone's having a good time no matter what you're playing which makes us feel that you must be good as a dj. Everything we asked you answered honestly and asked the right questions to make sure it pertained to us and that made us feel comfortable with you throughout the conversation, whereas with others we were wanting more from their answers and the conversation." I slightly paraphrased but that was the gist.

Sometimes it's not price, but just people wanting more. You have to really ask yourself what is the experience with you like from the client's perspective? Would you feel comfortable booking you? It doesn't always comes down to just the numbers... but rather does the experience match the numbers one is willing to pay. Sometimes people consider cheaper options hoping for a bit of luck in finding someone great that's giving them a deal, but often that cheaper option only proves that they need to spend more to get the experience they truly want.
Sometimes that happens, it's not always going to be about the price. but it's not typical. I have had couples tell me they chose us over other DJs quoting lower many times in the past

I'm pretty sure ithis was over price. It was a wedding for 50 guests, and on the eastern shore of Maryland. Small weddings out there don't go for high dollar, and to most couples $1,195 is too high for a small wedding. I only quoted that high because it's 6 hours, and a 89 mile drive away.
 

tunes4046

DJ Extraordinaire
Jul 24, 2008
4,376
6,720
50
Fennimore Wi
Sometimes that happens, it's not always going to be about the price. but it's not typical. I have had couples tell me they chose us over other DJs quoting lower many times in the past

I'm pretty sure ithis was over price. It was a wedding for 50 guests, and on the eastern shore of Maryland. Small weddings out there don't go for high dollar, and to most couples $1,195 is too high for a small wedding. I only quoted that high because it's 6 hours, and a 89 mile drive away.
correction the small weddings for clients you market to don’t go fo high dollar
 

steve149

Shine on you crazy diamond
Staff member
ODJT Supporter
Sep 26, 2011
26,394
41,777
Connecticut
That's ironic. I do events with 1500 guests for $50 or less. Just had one last week!
I guess ironic is ONE description ... there are others less flattering .. :)
 
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steve149

Shine on you crazy diamond
Staff member
ODJT Supporter
Sep 26, 2011
26,394
41,777
Connecticut
Our 7 piece band played a fundraiser last Saturday. :)
Were you also raising funds for your birthday like its done out East? ;)
 
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MIXMASTERMACHOM

DJ Extraordinaire
Oct 16, 2011
10,278
1,400
62
Were you also raising funds for your birthday like its done out East? ;)
It's not raising funds. My best friends wife had her 50th birthday celebration at a place and I was the DJ. I believe it was $35 per person. That paid for the food and Sangria. She's had enough events in the past that people didn't pay for. So people didn't have a problem with paying $35 to help her celebrate her 50th birthday celebration. Too bad where you live you have a bunch of cheap skates.

One DJ friend promotes parties that people pay to come to including his birthday celebration. He has entertainment to perform at these events which he has to pay them. So he gets to celebrate his birthday and put a few dollars in his pocket as well.
 

djcrazychris

DJ Extraordinaire
ODJT Supporter
Jun 12, 2018
4,329
7,702
47
It's not raising funds. My best friends wife had her 50th birthday celebration at a place and I was the DJ. I believe it was $35 per person. That paid for the food and Sangria. She's had enough events in the past that people didn't pay for. So people didn't have a problem with paying $35 to help her celebrate her 50th birthday celebration. Too bad where you live you have a bunch of cheap skates.

One DJ friend promotes parties that people pay to come to including his birthday celebration. He has entertainment to perform at these events which he has to pay them. So he gets to celebrate his birthday and put a few dollars in his pocket as well.
1st off...People shouldnt have to throw their own birthday party... thats just sad....

secondly... lets say a few friends get together to throw someone a birthday party...or a husband...or uncle...or whoever.... they do so within their own budget... but to charge every single person who comes through the door a set price...and expect a gift as well is about the tackiest thing ive ever heard.... and if you are saying this is standard practice where you come from... well that doesnt show that the invitees are cheapskates....it shows that the people throwing themselves or their friend a party are cheapskates... or have bigger taste than their budget allows....

most ridiculous thing ive ever heard

cc
 

rickryan.com

DJ Extraordinaire
ODJT Supporter
Dec 9, 2009
17,547
14,349
55
Hendersonville, TN
www.RickRyan.com
My personal favorite part of Mix's response (I have him on iggy but knew this would be worth reading) was where he proclaims "We're not cheapskates".........all while telling about some woman that's charging people $35 each to come to HER birthday party. Now THAT is pure gold entertainment value. :laugh::laugh::laugh::laugh::laugh::laugh:
 
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steve149

Shine on you crazy diamond
Staff member
ODJT Supporter
Sep 26, 2011
26,394
41,777
Connecticut
It's not raising funds. My best friends wife had her 50th birthday celebration at a place and I was the DJ. I believe it was $35 per person. That paid for the food and Sangria. She's had enough events in the past that people didn't pay for. So people didn't have a problem with paying $35 to help her celebrate her 50th birthday celebration. Too bad where you live you have a bunch of cheap skates.

One DJ friend promotes parties that people pay to come to including his birthday celebration. He has entertainment to perform at these events which he has to pay them. So he gets to celebrate his birthday and put a few dollars in his pocket as well.
Mix, as mentioned, it just doesn't happen in other places.

I have never been to a familial (family and close friends) event where I had to pay 1 cent to attend ... gifts or food, though, have been brought .. that's normal.

I have offered to chip in if someone was bearing a heavy amount of the cost and the event was for a close relation. I have also split the cost with my brother/sister for events for my parents. I generally ask for people to NOT bring a present if I'm throwing a party .. it would be weird to ask for one .. even weirder to include one for yourself in the cost calculations.