This past week I started to reflect a little more on where I wanted to take my brand, how i wanted to scale back even more on certain types of events, and simply due to my continued demand, I just decided last week to increase my price to $2500 for a 4hr reception and increased my minimums as well. I've already received 6 inquiries since then, 2 of which booked (1 I'm still waiting for the mailed retainer but have signed contract), 2 of which I have meetings set up with next week (1 even put a retainer down to not lose the date prior to our meeting about options), and the other 2 we'll see. I believe this price adjustment now puts me as the 2nd or 3rd most expensive dj in NJ. I never looked at other dj's as competition though as I always had my own circle of clients which never crossed with them, but I'm still curious to see how the results will play out. In the greek community I'm now $1000 more than my next closest competitor. And about 20x more expensive than mix, with substantially less equipment at the base level.