- Nov 6, 2006
We are talking about the same thing, you're just attributing failure to inventory when it's clearly a result of an unwilling or unskilled person.... items such as photo booths and dancing on the clouds have never come into his inventory, and therefore when the clouds were big he lost a number of brides there too...
Everything you cite can be rented rather than purchased. It can even be rented with a technician to run it for you. So, the problem is not a lack of inventory - it's a lack of knowledge, effort, resources, or skill on the part of the DJ. He's simply too lazy to be responsive to opportunities that land in his lap. If all that stood between him getting the gig was "dancing in the clouds" then he could have easily added it without having to own or operate anything himself. In fact, it's probably a better choice than compromising your role as the DJ to roll a fogger around the dance floor.
I don't agree that reverse engineering the novelty business to make up for stagnated wages is a good long term plan. The increase in the ticket price is offset by the diminished significance of your core product. You can't have it both ways - if a lack of trendy inventory accounts for the devalued DJ then the underlying value of any DJ in the middle of all that inventory is also declining. Novelties are not a new form of DJing - they are something other than DJing.but you'll still possibly alienate those looking for those trends if you're not offering and showcasing them...