The 28% mark actually comes from a economy class I took in high school. Go ahead and google it...
What percent of income should be rent?
A: Many financial planners and housing experts advise people to spend no
more than 30 percent of their gross income on rent. That doesn't count utilities. This is a general guideline.
I don't believe that a cheap item is the exact same as a more expensive item. When did I say that? I have simply vouched for ALto Speakers.
The problem is that there seems to be a group of people who are looking for ways to knock lower priced brands because they don't want to admit that they themselves have spent more money than they had to on particular electronics products. That and/or they have some sort of super brand loyalty to higher priced products and because of that they tend to talk a lot of crap about lower priced gear.
The fact remains that Alto speakers are selling better than the other brands. They managed to come out with the lightest weight speaker design that works for DJs, Bands, Churches, Venues, others.
Again, you are trying to compare buying a material product to people who are providing a service.
I am actually all for a prospect booking a $50 an hour DJ if that is all they personally feel their budget will allow. I don't want them paying me over their budget. I also feel there is a direct reason why a DJ charges $50 an hour. At the same token, if a customer chooses to spend a lot more on a DJ than what I am charging, then have at it. I'm not going to tell them they are foolish, and spending too much money on a DJ. I say kudos to that guy for being able to book them at a much higher price.
Hiring a DJ is something that most people do ONCE, or TWICE in their entire life time. If they choose to only spend $50 an hour on booking a DJ, then so be it.
Here's a couple of links regarding rent/mortgage being too high.
The rent is too damn high for millennials in the US
More working-class families spend half of income on rent
I talk with plenty of parents at my child's school where they say the cost of Rent/Mortgage is generally keeping them from affording the finer things in life. Parents asked me about my son's pedal cart when he is out riding it around the neighborhood, where can they get one for their child. After I told them they can get it on Amazon, and it costs $299, their reactions were all negative. "Oh no, that's too expensive...we won't be buying that for xxxx"
Around here, Aldi Market is the biggest growing chain. More and more people are shopping there to save money on discount food. The Giant is down to only having 3 lanes open, and utilizing Self Scanning registers. You don't see as many people with shopping carts full of food at Giant these days. Most people go in there just for a few things. They go to Wal Mart or Aldi to get the bulk of stuff. They spend their money on lower priced items because money is tight due to a large chunk of their pay going to the roof over their heads.