Nevertheless, it's still a choice not an imposition.
The responsibility to develop a product or service that works within a chosen area still falls upon the proprietor not the customers. Location is a convenience customers value. If the model we propose appeals to city dwellers and yet we are many miles away from the city - those target customers may have a threshold for convenience that is even higher than the DJ's threshold for remuneration. It's easy to say people "won't pay my rate" but money is not the only burden a customer measures. I think the best choice is too develop a local solution to a local interest.
One of the destructive forces of online marketing and social media is that (if you allow) it grossly distorts our perceptions of local markets. "What's trending" is generally not what is truly popular, and with time it's quite clear that "reality media" is not very real at all. It's typically the bizarre exception.