Honestly, 54 is the age that sticks out in my head as the right age to retire at as a mobile DJ. That gives me 15 more years. My Dad doesn't want to give up deejaying his hand dance club. He expects to be back at it by middle of February after he recovers from his next heart surgery which is occurring in 10 days. He just turned 77 years old. I can't see myself bothering with it at his age though. IAgreed my friend. My knees told me to quit in late 2013...I was only 54.
I don't think it will be that difficult to hit the number of events I want to book myself on in 2022. Now, I would be far more cautious about raising my prices if I were doing this full time, and wanted to push 50+ events in 2022. However, I only want to book 24-28 with my minimum being 20.It's not just about raising your prices. It's about who can you find that will believe you're worth the price you're asking for. If nobody wants to book you at the price you want it doesn't matter what your price is. You can have a price of $1,000 and if nobody books you at all for that price then people don't believe you're worth that price. Also it's about who you are targeting your business to. for example if you're charging $1,000 and the people contacting you on average want to spend say $400, then I say that will be a tough sell. Not impossible if you're a really good sells person. Just very difficult to pull off.
Great post and as I have said in the past it doesn't matter what it is. Some will easily pay for a product or service because they believe what they have to offer is worth it. Others for that same thing will say no way will I pay that much. It really comes down to who you target your business to.I don't think it will be that difficult to hit the number of events I want to book myself on in 2022. Now, I would be far more cautious about raising my prices if I were doing this full time, and wanted to push 50+ events in 2022. However, I only want to book 24-28 with my minimum being 20.
I am definitely not bothering with $400 events these days though. It has been years since I did one at that price, and the last one was because it was a non profit organization, and I gave them a 50% discount, and I won't be doing non profits at a big discount moving forward for the foreseeable future. My current lowest price is now $787.50 which would be for a 4 hour birthday party on a Sunday with 10% off for it being a Sunday. Saturday 4 hr parties are $925 now which is very close in price to an off season 4 hour wedding reception.