What the hell are you talking about? I suggested a sign with the name of the place on it so people attending an event there will know that is the place. Just leaving that part blank doesn't make sense to me and he said he bought letters to use for a sign that tells the name of the place.
The banner was placed out beside the road, on the driveway gate. It has helped tours to spot the place easier. It's temporary, but seems to be working. I bought the letters to place the venue name, just over the front door. I may do a halo sign, mounted against the building later but for this first effort I wanted a free-standing sign that will show up in all exit shots, right over the B&G's heads. I really want something that has some dimension to it, as opposed to a flat sign, against the building wall. When (if) money starts coming in, this will likely get upgraded/changed. Poo-poo the DIY all you want, but there's no way I could've paid for having everything hired out.