- Sep 7, 2016
I thought about it in the past when I was a part of those things, but being that I don't really receive "rewards" since I don't pay to be on those sites, I don't have anything like that. It's definitely NOT a negative in any way to have them, unless they don't load for some people and then makes the email look incomplete. The biggest benefit comes to those that don't know the dj personally and seeing those awards helps provide some reassurance.I have a little version of my logo in my e-mail footer. But I see some wedding vendors that include a list of their accolades. I was considering changing to this:
View attachment 35964
It would be a smaller version of course.
Do you guys list industry awards and accolades in your e-mails?
Oh I didn’t mean it in an “I’m better than that” kinda way, I meant it as in an I stopped looking into what you’re doing now since I don’t utilize those review sites and therefore tend not to win any awards. I don’t ask for reviews at all anymore, and just share the personal reviews I receive on my social media as they seem more personal and real. If anyone posts reviews online they chose to do so on their own. I am defintely in agreement with you though to post them... the only advice I was adding was to make sure that it shows well on the receiving end, as it could have the opposite result if they don’t show well or show as missing links.With you, and totally get your point. But I'm not on a paid membership with WW or TK right now, and the Virginia Living Magazine award was purely selected - not based on an advertising relationship at all.
Agreed on making sure the image looks good. I'm not going to link to the other places because I'd rather people come to my site and explore my stuff rather than just promoting those review sites. But I also want to add that little bit of legitimacy.it could have the opposite result if they don’t show well or show as missing links.
Thanks! I've seen a bunch of sites that have all the years that somebody won on there. I get why people do it, but I think it's cleaner to display just the most recent stuff and keep it simple.I think its a good look... i like that they are up to date as well... if it said 1995 it would not be a selling point for the client...
I agree with this mostly too. I don't think the reader has to be a DIE HARD user of The Knot or Wedding Wire, BUT they need to at least be a signed up member to either of those entitites to know about the award, And/OR care about the award. If they are not on either platform, they probably won't care either way if it's in the signature or not.I think what matters more is what the reader of your email expects. If your customers are all coming form The Knot, for example then having that might mean something to them.
If the clients know nothing about the award or where it comes from then I don't think it will have much impact. We are bombarded every day with these kinds of graphics and promotional logos/branding. I don't think people take a lot away from it unless they are already a die-hard user of the source.
Can I see what the award looks like before I commit? Also, what's the basis for the award? Will I be considered among the "Top 2% of DJs on ODJT" or are the parameters different?Save some money .. I still give out "Best of ODJT" awards ... $10 per year of your choice.
Are you sure about that?True, Bob.
But they won't chase clients away, either.
Are YOU sure about that?Are you sure about that?
Since we're talking about an email - what effect does cluttering it with unnecessary fluff have on people's patience or the effectiveness of the communication? Have you actually tested this in any way?
In person - do you converse with a prospect about their specific interests and concerns or do you wander off on tangents about awards from your advertising vendors? What's people's response if you do?
I think the key to good communication is to remove anything that doesn't need to be part of it. There is a fine line between informing people and appropriating their time.