Do you post awards in your footer?

Albatross

DJ Extraordinaire
Sep 7, 2016
3,732
I have a little version of my logo in my e-mail footer. But I see some wedding vendors that include a list of their accolades. I was considering changing to this:

Bela Sono Logo w Awards.jpg

It would be a smaller version of course.

Do you guys list industry awards and accolades in your e-mails?
 
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djtaso

DJ Extraordinaire
Apr 4, 2017
4,278
32
NJ
www.djtaso.com
I have a little version of my logo in my e-mail footer. But I see some wedding vendors that include a list of their accolades. I was considering changing to this:

View attachment 35964

It would be a smaller version of course.

Do you guys list industry awards and accolades in your e-mails?
I thought about it in the past when I was a part of those things, but being that I don't really receive "rewards" since I don't pay to be on those sites, I don't have anything like that. It's definitely NOT a negative in any way to have them, unless they don't load for some people and then makes the email look incomplete. The biggest benefit comes to those that don't know the dj personally and seeing those awards helps provide some reassurance.
 

Albatross

DJ Extraordinaire
Sep 7, 2016
3,732
I don't pay to be on those sites,
With you, and totally get your point. But I'm not on a paid membership with WW or TK right now, and the Virginia Living Magazine award was purely selected - not based on an advertising relationship at all.
 

djtaso

DJ Extraordinaire
Apr 4, 2017
4,278
32
NJ
www.djtaso.com
With you, and totally get your point. But I'm not on a paid membership with WW or TK right now, and the Virginia Living Magazine award was purely selected - not based on an advertising relationship at all.
Oh I didn’t mean it in an “I’m better than that” kinda way, I meant it as in an I stopped looking into what you’re doing now since I don’t utilize those review sites and therefore tend not to win any awards. I don’t ask for reviews at all anymore, and just share the personal reviews I receive on my social media as they seem more personal and real. If anyone posts reviews online they chose to do so on their own. I am defintely in agreement with you though to post them... the only advice I was adding was to make sure that it shows well on the receiving end, as it could have the opposite result if they don’t show well or show as missing links.
 

Albatross

DJ Extraordinaire
Sep 7, 2016
3,732
it could have the opposite result if they don’t show well or show as missing links.
Agreed on making sure the image looks good. I'm not going to link to the other places because I'd rather people come to my site and explore my stuff rather than just promoting those review sites. But I also want to add that little bit of legitimacy.
 

Albatross

DJ Extraordinaire
Sep 7, 2016
3,732
I think its a good look... i like that they are up to date as well... if it said 1995 it would not be a selling point for the client...

cc
Thanks! I've seen a bunch of sites that have all the years that somebody won on there. I get why people do it, but I think it's cleaner to display just the most recent stuff and keep it simple.
 
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Proformance

DJ Extraordinaire
Nov 6, 2006
3,264
I think what matters more is what the reader of your email expects. If your customers are all coming form The Knot, for example then having that might mean something to them.

If the clients know nothing about the award or where it comes from then I don't think it will have much impact. We are bombarded every day with these kinds of graphics and promotional logos/branding. I don't think people take a lot away from it unless they are already a die-hard user of the source.
 

DJ Ricky B

DJ Extraordinaire
Mar 9, 2015
3,818
36
I think what matters more is what the reader of your email expects. If your customers are all coming form The Knot, for example then having that might mean something to them.

If the clients know nothing about the award or where it comes from then I don't think it will have much impact. We are bombarded every day with these kinds of graphics and promotional logos/branding. I don't think people take a lot away from it unless they are already a die-hard user of the source.
I agree with this mostly too. I don't think the reader has to be a DIE HARD user of The Knot or Wedding Wire, BUT they need to at least be a signed up member to either of those entitites to know about the award, And/OR care about the award. If they are not on either platform, they probably won't care either way if it's in the signature or not.


...The owner of the agency that use to book me has all of these rediculous awards in his signature, they are all in text, but his signature is the longest signature I have ever seen, and I personally think it's stupid. ...Brides won't care that he was a member of some local professional catering group from '98 - 2006 for example.
 

steve149

Veni, Vidi, Lusi
Staff member
Sep 26, 2011
32,258
Prospect, CT
Save some money .. I still give out "Best of ODJT" awards ... $10 per year of your choice.
 

DJ Ricky B

DJ Extraordinaire
Mar 9, 2015
3,818
36
Save some money .. I still give out "Best of ODJT" awards ... $10 per year of your choice.
Can I see what the award looks like before I commit? Also, what's the basis for the award? Will I be considered among the "Top 2% of DJs on ODJT" or are the parameters different?
 
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Scott Hanna

DJ Extraordinaire
Oct 25, 2006
5,922
52
Cleveland, OH
www.djincleveland.com
Save some money .. I still give out "Best of ODJT" awards ... $10 per year of your choice.
How much for the " best of ODJT in Cleveland for half a year?
 

steve149

Veni, Vidi, Lusi
Staff member
Sep 26, 2011
32,258
Prospect, CT
Can I see what the award looks like before I commit? Also, what's the basis for the award? Will I be considered among the "Top 2% of DJs on ODJT" or are the parameters different?
1547173463839.png
 

Proformance

DJ Extraordinaire
Nov 6, 2006
3,264
True, Bob.
But they won't chase clients away, either.
Are you sure about that?
Since we're talking about an email - what effect does cluttering it with unnecessary fluff have on people's patience or the effectiveness of the communication? Have you actually tested this in any way?

In person - do you converse with a prospect about their specific interests and concerns or do you wander off on tangents about awards from your advertising vendors? What's people's response if you do?

I think the key to good communication is to remove anything that doesn't need to be part of it. There is a fine line between informing people and appropriating their time.
 

Ausumm

Day Late and a Dollar Short
Oct 21, 2008
10,161
55
Bethlehem PA
www.mikefoxx.com
Are you sure about that?
Since we're talking about an email - what effect does cluttering it with unnecessary fluff have on people's patience or the effectiveness of the communication? Have you actually tested this in any way?

In person - do you converse with a prospect about their specific interests and concerns or do you wander off on tangents about awards from your advertising vendors? What's people's response if you do?

I think the key to good communication is to remove anything that doesn't need to be part of it. There is a fine line between informing people and appropriating their time.
Are YOU sure about that?
Or, are you just looking to be contradictory?
(again)
Seems like you're really stretching your idea, to make it fit your side of the conversation.

If you're a potential client looking to hire someone...
what matters most is what you read in the body of the email.
If you like, or don't like what you're seeing up until the end of the message...
a few little award logos at the very bottom aren't gonna sway your decision either way.
 

djcrazychris

DJ Extraordinaire
Jun 12, 2018
2,219
45
I will say this.... i am a huge movie snob/buff... and as a younger man i would frequent the video store looking for the best of the best in film... the one thing that always caught my attention and gave me some assurance that that a film might be good was the leafy logo stating it as an official selection or winnder of a prestigeous film festival... now...id never attended that festival...i may not have known it existed... but that vhs or dvd had it on the label...and hundreds of others didnt... so i would choose those films...and rarely regretted it...

Applying that same viewpoint to our dj businesses can have the same effect... a client may not have any clue who we are or what we can do for them...they may be looking at 100 different dj's ... what makes us stand out intitally? could the fact that we are award winning atleast give a client the confidence that we apparently know a little something about the profession? I think so!

The person it DOESNT matter to is obviously other dj's... who are either jealous...or know most of those awards have no meaning in the big picture because weve seen the worst djs with the same awards

cc
 
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