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Taso I like what you said. You have multiple ways for people who you are and what you do. You have everything coming back to your website. With the price you charge you had to have a website. Your setups and presentation are over the top. You have to consistently give a great performance. You do what any DJ should do. Have people saying wow that was GREAT.
 
Kind of slow responding it's been a busy week but I had a few thoughts


djtaso said:
Is facebook the largest point of contact because that is the preferred method of your customers
Click to expand...

Good question. As I said before Facebook seems to be the most popular in this area but you are right I do drive them in that direction

If you come right down to it Facebook is the most popular everywhere by a large amount 72% to 6%. You have obviously had good luck with Instagram but like me that's where you send them. I didn't look up all the trends but here's a few for your area.

gs.statcounter.com

Social Media Stats Jersey | Statcounter Global Stats

This graph shows the stats of social media in Jersey based on over 5 billion monthly page views.
gs.statcounter.com gs.statcounter.com

18-29 prefer Instagram but use Facebook heavily. Beyond that it's Facebook. In reality Youtube beats them both

www.pewresearch.org

Social Media Fact Sheet

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
www.pewresearch.org www.pewresearch.org


djtaso said:
Now, if I search Romard Sound or Jeff Romard DJ Nova Scotia, there is a notable difference in the experience. The first result is your facebook. There is no website listed, nor is there any instagram. A google page with only a number listed and a weddingwire listing which you direct clients to call or email you can be found. The only way I found your website, is bc under your personal fb profile you had it listed, which then directed me to a page that is under construction or not fully functioning. So clearly thats not a method of contact or information gathering for a perspective client. And in no instance did I find an instagram page, so if brides were looking there, you wouldn't be exposed to them.
Click to expand...

I don't use social media to it's potential anymore I haven't in quite a while because I don't have to...That sounds egotistical but it's not. Longevity combined with the fact I do a good job has gained me a popularity in this market. It has granted me top of mind awareness. Since October 1 not including the bar gig I have done 7. five were weddings one Halloween party and a Birthday party last night all were referral/past clients. My daughter did 3 more weddings beside that

I had website issues last year I decided to keep the URL and leave the site down for the time being. If the girls take over I'll give it to them they can decide. As far as Instagram I have no idea what happened. I had an Instagram that was fearfully underused (which might be worse than not having one) but it seems to be gone

djtaso said:
Lol, this always intrigued me when people say that. In my mind it's like ok, how many cards do I give them... they do 300 events a year... do I give them 400 cards so thy have one for every client. If they run out, do they not recommend me? All my venue recommendations are verbal. Maybe I give them one or two to refer to for my info when it's needed, but even nowadays, the venues just follow me on instagram. At the very least, most venues here have a book with the vendors they recommend listing their company name and site/number, so again... cards aren't needed.
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I have always given them a couple and tried to get on their website/package listing of vendors. If they like working with you they will do it

djtaso said:
I've worked in 15, soon to be 16 states throughout the country. I feel like I've been exposed to all types of clients, economics, and such... however, in all of those scenarios, one thing remains true... the people that book me and are willing to invest in their event do expect a certain level of appearance. They're not just investing in their party to be taken care of... avg can do that... they expect their party to be taken care of at a higher caliber with a presentation to match
Click to expand...

I admire what you do. When I said you work in a bubble I didn't mean the area. I believe your clients are the bubble and I believe the fact you have been in 16 states shows that. It also shows that there aren't many doing what you do or at least not doing it as well.

Tunes and I are very similar from what I see. Roughly the same age and experience, top of our markets, mostly referral, a lot of rural work

Another thing is we are in such a different area in the business. I've been a DJ longer than you have been alive. You are still hustling I'm not I'm pretty content letting it come to me. You do this as a living I don't. It becomes different as you get older

There have been a couple that tried doing what you do here they just couldn't catch on. People weren't willing to pay what it was worth. A very high percentage of the weddings here are firehall/legion/community hall weddings even the more posh weddings aren't what you would see in your area. In 40 years I have had maybe 5 brides that were very very particular the rest have been pretty easy going and want me to create the experience they have seen at other weddings I have done. That being said my presentation is good...not your level good but good
 
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Jeff Romard said:
Kind of slow responding it's been a busy week but I had a few thoughts




Good question. As I said before Facebook seems to be the most popular in this area but you are right I do drive them in that direction

If you come right down to it Facebook is the most popular everywhere by a large amount 72% to 6%. You have obviously had good luck with Instagram but like me that's where you send them. I didn't look up all the trends but here's a few for your area.

gs.statcounter.com

Social Media Stats Jersey | Statcounter Global Stats

This graph shows the stats of social media in Jersey based on over 5 billion monthly page views.
gs.statcounter.com gs.statcounter.com

18-29 prefer Instagram but use Facebook heavily. Beyond that it's Facebook. In reality Youtube beats them both

www.pewresearch.org

Social Media Fact Sheet

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
www.pewresearch.org www.pewresearch.org




I don't use social media to it's potential anymore I haven't in quite a while because I don't have to...That sounds egotistical but it's not. Longevity combined with the fact I do a good job has gained me a popularity in this market. It has granted me top of mind awareness. Since October 1 not including the bar gig I have done 7. five were weddings one Halloween party and a Birthday party last night all were referral/past clients. My daughter did 3 more weddings beside that

I had website issues last year I decided to keep the URL and leave the site down for the time being. If the girls take over I'll give it to them they can decide. As far as Instagram I have no idea what happened. I had an Instagram that was fearfully underused (which might be worse than not having one) but it seems to be gone


I have always given them a couple and tried to get on their website/package listing of vendors. If they like working with you they will do it



I admire what you do. When I said you work in a bubble I didn't mean the area. I believe your clients are the bubble and I believe the fact you have been in 16 states shows that. It also shows that there aren't many doing what you do or at least not doing it as well.

Tunes and I are very similar from what I see. Roughly the same age and experience, top of our markets, mostly referral, a lot of rural work

Another thing is we are in such a different area in the business. I've been a DJ longer than you have been alive. You are still hustling I'm not I'm pretty content letting it come to me. You do this as a living I don't. It becomes different as you get older

There have been a couple that tried doing what you do here they just couldn't catch on. People weren't willing to pay what it was worth. A very high percentage of the weddings here are firehall/legion/community hall weddings even the more posh weddings aren't what you would see in your area. In 40 years I have had maybe 5 brides that were very very particular the rest have been pretty easy going and want me to create the experience they have seen at other weddings I have done. That being said my presentation is good...not your level good but good
Click to expand...
This is why I was saying if what you're doing is getting you the business you need to be successful, then don't change a thing or stop. Your business is doing well and you're getting what you want. I'm primarily talking about the Wedding market and wedding specific research trends... not just general search trends, as I personally don't cater to "other" events (46 of the 52 events already booked for 2025 are weddings). Which ties in with the fact that a person marketing to weddings specifically, is going to market completely different than someone marketing to all to all types of events. And that is where my whole thought about Business card marketing came to be and how for weddings and the 25-35 generation it just isn't the most ideal tool.

I think perhaps that "bubble" that you speak of that I try to appeal to is also the reason why instagram and my site is so important to me. If I'm going to charge as much as I do, and want my calendar to be predominantly high paying weddings, I have to target that market really well and instagram and my site is the best way to showcase it. If you're not familiar with my area, I have to work really hard to break through the noise of big multi-ops who have literal $200k+ marketing budgets w/ numerous billboards, front page knot ads, thousands spent in boosting social media posts and ads, google seo, paying to be on vendor's preferred list (it's not earned here, it's paid for), etc etc etc. Just because they hear about me, or hypothetically be given a business card... that isn't enough for a 25-32 year old bride. She's going to hear about me and likely 10 other companies, and then she's going to do her research... and that's typically where I break apart with lots of content, an information heavy website, and numerous reviews that are very descriptive of the experience couples have. Without all that, I'd be heard of, but wouldn't stand apart from the numerous other companies that exist. The majority of my couples are also extremely particular, very type A personalities with high expectations... not just in presentation, but in timelines, responsiveness, music, how things are executed, etc.

As far as those that came into your area trying to go high end... I find the mistake often made is that they come in trying to be high end w/ very high prices right from the start, but failed to create that initial demand that creates a sustainable business where enough couples NEED that DJ (as opposed to just want), to the point they're willing to pay above average. Sometimes it's best to just start at avg market rate... blow em away and increase the pricing from there as demand picks up from the initial exposure. Either that or they failed to meet the expectations that one would have when paying higher than average prices. A lot of DJ's dont realize that being high end is not just about the production. It's more about everything else, with the presentation/setup being the icing on the cake.
 
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djtaso said:
This is why I was saying if what you're doing is getting you the business you need to be successful, then don't change a thing or stop. Your business is doing well and you're getting what you want. I'm primarily talking about the Wedding market and wedding specific research trends... not just general search trends, as I personally don't cater to "other" events (46 of the 52 events already booked for 2025 are weddings). Which ties in with the fact that a person marketing to weddings specifically, is going to market completely different than someone marketing to all to all types of events. And that is where my whole thought about Business card marketing came to be and how for weddings and the 25-35 generation it just isn't the most ideal tool.

I think perhaps that "bubble" that you speak of that I try to appeal to is also the reason why instagram and my site is so important to me. If I'm going to charge as much as I do, and want my calendar to be predominantly high paying weddings, I have to target that market really well and instagram and my site is the best way to showcase it. If you're not familiar with my area, I have to work really hard to break through the noise of big multi-ops who have literal $200k+ marketing budgets w/ numerous billboards, front page knot ads, thousands spent in boosting social media posts and ads, google seo, paying to be on vendor's preferred list (it's not earned here, it's paid for), etc etc etc. Just because they hear about me, or hypothetically be given a business card... that isn't enough for a 25-32 year old bride. She's going to hear about me and likely 10 other companies, and then she's going to do her research... and that's typically where I break apart with lots of content, an information heavy website, and numerous reviews that are very descriptive of the experience couples have. Without all that, I'd be heard of, but wouldn't stand apart from the numerous other companies that exist. The majority of my couples are also extremely particular, very type A personalities with high expectations... not just in presentation, but in timelines, responsiveness, music, how things are executed, etc.

As far as those that came into your area trying to go high end... I find the mistake often made is that they come in trying to be high end w/ very high prices right from the start, but failed to create that initial demand that creates a sustainable business where enough couples NEED that DJ (as opposed to just want), to the point they're willing to pay above average. Sometimes it's best to just start at avg market rate... blow em away and increase the pricing from there as demand picks up from the initial exposure. Either that or they failed to meet the expectations that one would have when paying higher than average prices. A lot of DJ's dont realize that being high end is not just about the production. It's more about everything else, with the presentation/setup being the icing on the cake.
Click to expand...
You forgot to mention the time you spend with couples before the actual wedding day itself. When a couple books you they get you going over every little detail to make sure things will go very well the day of the wedding.
 
MIXMASTERMACHOM said:
You forgot to mention the time you spend with couples before the actual wedding day itself. When a couple books you they get you going over every little detail to make sure things will go very well the day of the wedding.
Click to expand...
Yes many of us do that with every client regardless of the gig,
Taso has a great business model, there are many others that are as successful, that do many of the same things, Most DJ ‘s who have been in business know what to do, not all of them have the drive to do it properly
 
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