I'm not getting that at all in this area. We all have Insta in the wedding business here but Facebook is the go to. I'd have to go back and look but If I remember correctly it was around 60 inquiries I had through Facebook last year which makes it my largest point of contact. As I said earlier we aren't as trendy here. I will say this conversation has got me thinking I will be upping my Instagram game
The majority of my inquiries come through my site. NO wedding inquiries come through my facebook. The only inquiries I get from there, is from some 50+ year old planning a birthday party or a smaller event. That generation is VERY into facebook and are completely comfortable messaging all their friends and family on there, and as such view messaging my business no different. I also rarely get inquiries on my instagram other than for a quick date inquiry before they do a formal inquiry. Why... bc my instagram says to go to my site for inquiries and pricing... which means I know it's working and they're reading that... as well as the inquiry source on my sites contact form says instagram.
But let's put this further into perspective.
Is facebook the largest point of contact because that is the preferred method of your customers... or is it because that's where they find you easiest and the quickest way to get in touch with you? This is a test any of you can do with your own business.
For example... if you search "DJ Taso NJ", my website will come up first, as will my google page. Both direct you of course to my website. From there, my instagram will be the next result... which of course if you go there, it will showcase my most recent work (which is a good thing), but will also direct you to my website. Next is my facebook... which if you try to dm me... before you hit send it will automatically pop up and say to go to my website for pricing and info. Again, all designed to get you to my website. I want them to see my pricing, I want them to see the level of my work and what I bring to the table. I want to make sure that is what they seek before even contacting me. 90% of the time if I were to get a call or an inquiry outside of my website, the lead is not qualified.
Now, if I search Romard Sound or Jeff Romard DJ Nova Scotia, there is a notable difference in the experience. The first result is your facebook. There is no website listed, nor is there any instagram. A google page with only a number listed and a weddingwire listing which you direct clients to call or email you can be found. The only way I found your website, is bc under your personal fb profile you had it listed, which then directed me to a page that is under construction or not fully functioning. So clearly thats not a method of contact or information gathering for a perspective client. And in no instance did I find an instagram page, so if brides were looking there, you wouldn't be exposed to them.
So realistically, from that observation it's obvious FB is your main lead source, simply bc you made it that way... and that's fine if that's what you prefer and get enough of the kind of quality leads you seek.
Which to bring it back full circle, even if you gave out business cards... they ultimately will go search your social media, and from there your website. That is the path of 75%+ of brides nowadays (research polls for 2023 have it between 75-90% depending on the poll). Instagram is also a source of where they find vendors, most often by searching tagged photos of their venue to see who has worked there. While most of my leads are referrals, the ones that aren't are often because they see content of mine at their venue and know I'm familiar with it. In addition, over 50% of brides now say they will not contact a vendor if they don't know their price point (food for thought to all).
Once again, I do want to be clear, this is primarily for the wedding demographic. Older generations are very different who rely more on phone calls, conversations, and they're comfort level with social media is facebook, as is the future wedding generation as they are more tik tok centric and are looking for quick form content.