I guess my point to this would be that they need to remember what to google in the first place. Maybe you're truly that memorable by name, but the point is, you want them to remember. They have a card they're going to find in their pocket/purse/wallet later and specifically think of you.
The issue to me isn't "being able to find you", but moreso actually remembering and popping up later on. Better yet if it's a magnet that ends up on a fridge/whatever. That's slightly at the older generation, but not necessarily.
Of course anyone can find you if they're looking for you, but marketing is all about staying in their mind.
Edit to add: When I hand people a card, they genuinely seem to love it. Maybe it's fake, maybe it's real, but you get a "hey, thanks!" reaction (as long as the previous conversation went well, obviously).
This kinda goes to the heart of my business model/philosophy. I was kind of being tongue in cheek when I said they just need "google". You're right you have to be remembered for google to happen. But at the very least they can just ask the person that booked you.
As posted in the previous post, nearly 90% of my business based on over 60 events per year, which 80% are adult based events, come from word of mouth sources. Virtually none of these bookings took a card.
It all starts with being remembered.
No business card or magnet is going to make you remembered. Not it's feel, texture, size, etc. Neither will marketing. None of these are vital. No one will book you cause you had a unique business card. They won't hold on to it any longer because it's made of metal vs thin paper. Unless they're looking to book a dj that week, that card is irrelevant. The question is, once they lose your card or toss it after a year or two... and then decide they need a dj, will you stand out enough for them to remember you and take whatever step is needed to find your info so they can get in touch with you.
Being remembered comes from doing something extraordinary... doing something that stands out from other dj's that they've seen... something that makes them say I'd love to use this person's services should I ever need them. I often have clients who reference a wedding I did 3+ years ago and I know for sure they didn't get my card. Many of my wedding clients were just dating their significant other when they attended a wedding I was a dj at, and said to themselves this is who I'm booking when I get marreid... and despite all the weddings they've been to in the years since that event, I still stood out to them. They likely added me on instagram or they took a picture of my setup/laptop, or worst case just reached out to my previous clients to get my info.
Tying in with the last line... you can give a business card out, but getting them to follow your socials is VITAL. From there you can continue to push content so that you stay top of mind and relevant to these prospective future clients. If they get your business card, what benefit does that provide you to be able to connect with them and share your content.
One thing I failed to mention, is that I do get asked for business cards... and I actively avoid giving them out. If I'm actively mixing and very focused either I or my assistanrt will give them a card to get em moving... however, if it's in conversation or at the end of the night and they say hey do you have a card... I simply say no, just follow me on instagram all the info you need is there! If you follow me on instagram you'd know I'm quite active on there.
