And also consider raising those rates by a lot, or understanding what you can do to raise them. I know my market isn't the same as everyones, but you should be able to get multiples of those numbers for a well produced high school event.
That depends on many factors. To me or you and others who strive for higher prices, and are comfortable in our service area we think others prices should be higher. DC and NOVA is a big difference than Baltimore metro, and areas north. It's even a much larger difference compared to most of the rest of the country.
Variables can include
How often does the DJ want to work?
Does the DJ have a full time job that enables them to charge whatever they want on the weekends and be able to work less events?
What audience does the DJ target to?
The local area/market the DJ services. ....Sorry, but many DJs who operate in the DC area, Upper state New Jersey Area, New York City, Boston, perhaps other high priced Urban markets have a skewed view of what DJs should be charging in other areas of the country.
If any of us were to move to Mississippi or Missouri or Idaho or West Virginia, or even North Carolina, and tried to book $1895 weddings, and $1,300 school dances, and were quoting $1,000 to DJ for an hour and supply sound for a comedy bar show, we would find ourselves wasting our time throwing quotes out and sitting at home every weekend because we are not being real with our prices in relation to the local market and competition out there.
What clientele in many of these areas EXPECT from their DJ Service is also considerably different from other areas of the country.
In the end, there is always the ability for improvement, and raising one's rates, but raising rates, and trying to command more money does not always translate to more income, and it's certainly going to be harder to stay as busy unless there was an exodus of DJs retiring and demand for DJs in the market increases. If someone wants to be working every weekend, and is not a expert at targeting the high end clientele, and finding work in those high end markets every weekend like Taso for example, then they have to work in a price range that is comfortable for them to operate in.