That's the nature of marketing, but as occurs in many other similar practices once you've set a narrow definition it can become very difficult to later get away from it should it become necessary or desirable.
I never positioned myself solely as a "Wedding DJ" or anything similar knowing full well that I would effectively age out. I wanted to continue on in this field so I focused on skills that would continue to open new doors, more work opportunities, and long-time client relationships.
DJ work, and especially weddings - are typically one-off jobs. We may certainly get referred to another family member or others - but rarely does the same couple or family hire us annually or persistently for the next 20 years. This is the benefit I reap now - I've known what events I have this year since the midnight hour of the same event last year, and in some cases that pattern runs for decades. Then there's the "can you also do . . ?" leading to new or expanded business with the same client, their host venue, or other affiliated groups.
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