You know how when you go onto some DJ retailer websites like IDJNOW.COM or PSSL and the Chat box pops up asking if they can help you find anything. This is probably like that.
I actually used that chat last time I was on siriusxm.com to talk with a customer service rep on there. ...I suppose SOME people who have time on their hands and want to converse NOW may use it.
The only issue I can see is if you do not respond right away or within a few minutes, then they may be turned off by the lack of timely response on the chat tool ...You may also get some fakers just bsing using the tool as well which would also be wasting your time with responses.
I can see where some brides/grooms may look at it as a cool way to get a quote, or initiate conversation though.