A marketing lesson from Bruce Lee

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Jeff Romard

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Ausumm

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The difference is..
Bruce may not have been superstar at that point,
but he was known, and known for the ONE thing he was selling.
Besides that, the elite in Hollywood prefer to pay more for things...
because there is a prestige attached to being a big spender.
 

Jeff Romard

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Sep 4, 2006
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Sydney, Nova Scotia
The difference is..
Bruce may not have been superstar at that point,
but he was known, and known for the ONE thing he was selling.
Besides that, the elite in Hollywood prefer to pay more for things...
because there is a prestige attached to being a big spender.
After a few years you should be known in your area for the one thing you're selling too and while I agree about the Hollywood big spenders theory I would think that would more apply to cars and houses than Karate lessons. Most people will pay more if they feel it's worth it
 
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Ausumm

Gold Plated Productions
Oct 21, 2008
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Bethlehem PA
And don't forget, there are a LOT of DJ's out there.
While I am known, so are a most of the other guys.
And they are much better DJ's than I am.
Which explains why they charge more than I do.
Bruce was famous, which put him in a higher tier than the other martial arts teachers.
But the advice is still solid, but it only works if you live in an area
where "price" is NOT the only concern.
 

sawdust123

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This is a well known marketing issue. However, you must be able to deliver to the expectations of the more elite crowd. For instance, a first class passenger on a flight may spend 10x more than a coach passenger yet both arrive to the destination at the same time. However, the 1st class passenger is given a better experience. A bigger seat, more privacy, more storage, better meal, free drinks, lounge at the airport, earlier boarding, first off the plane, etc. Some people only care about getting to the destination while others also care about the experience in getting there.