Having the right music and knowing what to play for clients to make them and their guest happy isn't a big issue here. I just bought a Chauvet 250 spot along with a American DJ Galaxian 3D. It's about bringing something to the table that a lot of DJ's around here don't bring and to have some nice pictures and video to show to potential clients.
You are incorrect sir. Having the music and knowing what to play may or may not be the issue .. but lights is certainly beyond the issue. At a root level, if the guests are happy with you and your music, then why aren't they booking you? Hint, it's not because you don't have lights. It's not because you don't have video. Lights and video ADD to the cost of a show. If they're not booking you at whatever rate you are offering, do you really think they will want to spend even more? According to your inventory, you already have more than enough lighting for a typical event.
You are a Disc Jockey. You're not a light company or a video company. If you can't successfully land shows providing music only, then you're missing something somewhere at a basic level. You shouldn't have to offer anything for free to book events. This may mean that either you're asking too much or people are not confident in what they are hearing. Feel free to offer all you want - all that means is that you're losing money where others are making it. If you roll a light and video show for $200 but another guy rolls audio only for $200, then you're doing that much more work for the same price. If I recall, you always have someone with you as well - so cut whatever the profit is in half.
You're 'offering' to bring something to the table for free that others DO have and are getting paid for. Just because you don't "see" lights doesn't mean they don't have them. Maybe the customer didn't want to pay to have lights there. If lights were the selling point, every DJ would be using them all the time - and we'd all have truckloads to offer.
Also, you seem to want to do for free what others are charging for because you think people will hire you for it. If they're not hiring you for your musical talent, then they won't hire you because you have lights. Why don't you offer video to all your customers for free? Do you think this is a selling point? If you're looking for an excuse to go buy lights (which it sounds like you have), then go do it - you don't need our permission. The way you presented it was from a business perspective - and we're telling you that it won't work. You will not get the result you're looking for.
Would you buy a car just because it looks pretty?
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