Weddings are the most special time in a couples’ life. It is THE one day where they celebrate their love for each other and share that love by bringing their family and friends together to celebrate with them.
Planning for such an important occasion can be daunting and over-whelming with so many decisions to be made and things to plan. Hiring vendors, choosing the right venue, meeting with the officiant, color choices for flowers, food choices and meeting with the caterer, having portraits made by the photographer, deciding on a videographer, and of course choosing the right entertainment can be very time consuming to the first time Bride and Groom.
How we as Professional Entertainers go about putting potential clients at ease should be the most important aspect of our sales techniques when first approached about our services. Many First-Time couples are searching for knowledge and answers to their questions and need to be guided by your expertise.
It is extremely important to remember that these “potential” clients most likely know nothing about hiring a Professional Entertainer. Your job of “selling yourself” is that you put that potential client at ease by proving to them that you know how to produce and conduct a wedding reception (if there is no coordinator). Many times the DJ / MC will be coordinating the traditional events of the evening based upon a timeline worked out with the couple beforehand. Once you secure and close the contact with a signature and monies change hands, it is important to commit yourself to guiding this couple each step of the way by communicating effectively. By doing this with a combination of phone calls and emails, your client will most likely feel much more comfortable handing you the reins for the evening by giving you the freedom of creativity to produce that most magical of events. And that's really what it's all about isn’t it? Making your clients happy by creating magic? An experienced Wedding DJ / MC knows how to create that magic by reading the crowd, which means playing appropriate music at the right time.
Remember that the night or event IS NOT ALL ABOUT THE DJ! The event is ALL ABOUT THE CLIENTS! Your job as a Professional is not only to play the right music at the right time, but to also work behind the scenes with the banquet staff, photographer and videographer (if there is one) by guiding them with an appropriate timeline (if there is no director/coordinator). There will also be certain times that you as a Professional will be required to respond quickly to unforeseen mishaps that can mar any wedding event, by quickly and seamlessly patching issues behind the scenes.
In closing, remember to be courteous and professional in your response to questions posed to you by these “potential” clients.
By guiding them and providing them with the best information that is most pertinent to their event, you can just about be assured that at least 90% of these “potential” clients will become “actual” clients.
These tips are provided to you as a service. They are not copyrighted in any way.
These tips are also the way the author conducts his business and are not intended in any way, shape or form to tell you how you should conduct your business.
Planning for such an important occasion can be daunting and over-whelming with so many decisions to be made and things to plan. Hiring vendors, choosing the right venue, meeting with the officiant, color choices for flowers, food choices and meeting with the caterer, having portraits made by the photographer, deciding on a videographer, and of course choosing the right entertainment can be very time consuming to the first time Bride and Groom.
How we as Professional Entertainers go about putting potential clients at ease should be the most important aspect of our sales techniques when first approached about our services. Many First-Time couples are searching for knowledge and answers to their questions and need to be guided by your expertise.
It is extremely important to remember that these “potential” clients most likely know nothing about hiring a Professional Entertainer. Your job of “selling yourself” is that you put that potential client at ease by proving to them that you know how to produce and conduct a wedding reception (if there is no coordinator). Many times the DJ / MC will be coordinating the traditional events of the evening based upon a timeline worked out with the couple beforehand. Once you secure and close the contact with a signature and monies change hands, it is important to commit yourself to guiding this couple each step of the way by communicating effectively. By doing this with a combination of phone calls and emails, your client will most likely feel much more comfortable handing you the reins for the evening by giving you the freedom of creativity to produce that most magical of events. And that's really what it's all about isn’t it? Making your clients happy by creating magic? An experienced Wedding DJ / MC knows how to create that magic by reading the crowd, which means playing appropriate music at the right time.
Remember that the night or event IS NOT ALL ABOUT THE DJ! The event is ALL ABOUT THE CLIENTS! Your job as a Professional is not only to play the right music at the right time, but to also work behind the scenes with the banquet staff, photographer and videographer (if there is one) by guiding them with an appropriate timeline (if there is no director/coordinator). There will also be certain times that you as a Professional will be required to respond quickly to unforeseen mishaps that can mar any wedding event, by quickly and seamlessly patching issues behind the scenes.
In closing, remember to be courteous and professional in your response to questions posed to you by these “potential” clients.
By guiding them and providing them with the best information that is most pertinent to their event, you can just about be assured that at least 90% of these “potential” clients will become “actual” clients.
These tips are provided to you as a service. They are not copyrighted in any way.
These tips are also the way the author conducts his business and are not intended in any way, shape or form to tell you how you should conduct your business.
