From CNN...
"If you run an e-commerce website, chances are you've been puzzled, at the very least, by the number of visitors who look at what you're selling and then leave. Wouldn't it be great to turn more of those visitors into customers, just by tweaking a few details?"
http://money.cnn.com/2014/03/20/smallbusiness/boost-online-sales/index.html?iid=HP_River
"If you run an e-commerce website, chances are you've been puzzled, at the very least, by the number of visitors who look at what you're selling and then leave. Wouldn't it be great to turn more of those visitors into customers, just by tweaking a few details?"
http://money.cnn.com/2014/03/20/smallbusiness/boost-online-sales/index.html?iid=HP_River